Sr Digital Media Specialist

About the position

The Sr. Digital Media Specialist provides senior level knowledge and execution of Paid Search campaigns for clients across multiple industries and at various budget levels. This individual plans, builds, and manages campaigns across multiple search engines - such as Google and Bing. Day-to-day role includes tactical execution of campaigns while consistently and effectively communicating with internal, cross-function team members. They will foster account growth through successful campaign management as well as compose and present strategic reports that illustrate campaign progress. This is a hybrid role based in Dallas, Texas.

Responsibilities

• Proficient day-to-day media management across various platforms/ vendor networks.
• Manage campaigns on search engines Google and Bing.
• Execute Paid Search, Shopping, Discovery, Display (GDN) and Video campaigns.
• Utilize platforms such as Kenshoo, Call tracking systems (e.g. CallRail, DialogTech), Google Merchant Center, Bing Merchant Center, and Shopper Programs/Sponsored Ads (Instacart, Amazon, Walmart, etc.).
• Provide technical guidance and training to Media Operations Associates and Managers.
• Share knowledge of best practices, perform account(s) performance reviews, and identify areas for improvement.
• Keep current with digital trends and foster team development by sharing latest media/ systems advancements.
• Work closely with Paid Search Strategy team to align on tactical estimates for media proposals.
• Measure performance relative to KPIs to identify areas for strategic enhancement.
• Collaborate with Paid Search Strategy team on data readouts to outline opportunities for improving performance.
• Implement optimizations, budget adjustments, and ad updates.
• Maintain ongoing logs/ shared documentation of modifications and actions.
• Diligent campaign pacing and monthly budget tracking/ reconciliation.
• Organize data, analyze metrics, and provide actionable insights.
• Participate in internal reviews and equip Paid Search Strategy team with operational input for client conversations.
• Support Paid Search Strategy team in client presentation and meeting prep.

Requirements

• 5-7 years of digital media experience expertise in SEM.
• Advanced knowledge of paid search platforms, including Google Ads and Bing Ads.
• Advanced knowledge of web analytics tools, such as Google and Adobe Analytics.
• Advanced knowledge of Excel, able to perform basic and advanced functions - pivot tables, index/match, vlookups, sumifs, charts, etc.
• Experience managing and mentoring other employees.
• Comprehensive knowledge of how to build and launch a new client.
• Acute attention to detail and well-versed in Quality Assurance processes and procedures.
• Ability to develop and administer operational guidelines and implementation checks.
• Ability to change strategies and adopt new techniques as the media space evolves.
• Ability to effectively communicate with Paid Search Strategy team members as well as all other internal teams.
• A team player who is self-motivated, enthusiastic, and customer-centric.

Benefits

• Unlimited Flexible Time Off
• Hybrid: 1-2 days in-office
• Medical, dental and vision through Cigna
• Employer contribution to Health Savings Account
• 401K match
• Closed between Christmas Eve and New Years Day