Sr. Event Marketing Manager

Secure Code Warrior - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

About the position

The Senior Event Marketing Manager at Secure Code Warrior is responsible for overseeing and executing global event marketing activities that drive brand awareness, demand generation, and customer engagement. This role involves strategic planning, operational execution, and collaboration across various teams to ensure successful event outcomes, including major industry events and customer-focused gatherings.

Responsibilities

• Plan, budget, measure ROI, and set lead and pipeline generation goals, ensuring meticulous tracking towards objectives.
• Define tasks based on company priorities and troubleshoot problems independently.
• Effectively communicate successes aligned with the company's core business outcomes.
• Utilize data to inform decision-making and collaborate with managers and analysts to establish reporting mechanisms for tracking results.
• Collaborate closely with marketing, sales, and partner/channel teams to strategize the selection of the most suitable tradeshows and conferences for Secure Code Warrior.
• Oversee pre-, during, and post-event planning, reimagining virtual and in-person events to maximize engagement, and regularly report on business results.
• Define the unique approach and execution for lead events.
• Project manage event assignments, including cross-functional team standups, leadership approvals, Salesforce reporting, and stakeholder readouts.
• Manage budgets, ensuring cost-effectiveness and optimization of resources.
• Manage vendor communications, contracting, and invoicing.
• Create and manage event landing pages and registration.
• Handle on-site event operations, including set-up, registration, booth operations, and strike.
• Build and iterate on best practices and repeatable processes to drive efficiency and scale event programs.
• Act as an evangelist for Secure Code Warrior's marketing processes and principles.

Requirements

• 5+ years of experience in B2B event management, including both in-person and virtual platforms, with a proven track record of engaging across a variety of audiences.
• A dedication to perfecting small details and exceeding user experience expectations.
• Previous collaboration with sales and partner/channel, demonstrating an understanding of how to support and accelerate their efforts.
• A data-driven mindset with experience analyzing campaign results to derive actionable business recommendations.
• Comfortable with multitasking, catering to various stakeholders within a fast-paced environment.
• Proficiency in utilizing marketing automation and CRM tools like Marketo, Salesforce, and Churnzero.
• Ability to effectively communicate complex challenges to peers and managers.
• Proven effective collaboration with cross-functional team members, approaching challenges with a solutions-oriented mindset.
• Ability to build strong cross-functional relationships and rally project teams.
• Physically able to occasionally lift to 40 pounds as needed for event operations.

Nice-to-haves

• Experience at a global cybersecurity company.