Sr. Manager, Brand Marketing

About the position

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting 15,000 healthcare professionals and team members at more than 1,000 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetics, and veterinary care. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of four consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet veterinary. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. As a reflection of our continued growth, we have an exciting opportunity to join our Marketing team as Senior Manager, Brand Marketing. This is a critical role in the organization driving brand marketing strategy for this brand.

Responsibilities

• Develop and execute brand strategy to strengthen market presence and ensure consistent messaging for dental implant products.
• Oversee the creation and implementation of multi-channel marketing campaigns (digital, social media, print) targeting prospective patients.
• Conduct market research and analyze customer insights to identify opportunities for growth and competitive positioning in the dental implant market.
• Manage the brand's visual identity and ensure all marketing materials align with brand guidelines and industry standards.
• Collaborate with the sales, and clinical teams to develop messaging that effectively communicates product benefits and differentiators.
• Monitor and report on key performance metrics (e.g., brand awareness, lead generation, customer engagement, and sales performance).
• Develop targeted educational content for patient-facing materials to build trust and product understanding.
• Collaborate with a cross-functional team of marketers and external agencies to execute brand initiatives effectively.
• Manage the brand marketing budget to maximize ROI and ensure cost-effective campaign execution.
• Stay informed on industry trends, competitor activities, and regulatory changes to adapt strategies and maintain a competitive edge.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in brand marketing.
• Strong understanding of market research, customer segmentation, and positioning strategies.
• Proven ability to develop and execute successful marketing campaigns within a healthcare or dental environment.
• Excellent written and verbal communication skills with the ability to translate complex clinical information into patient-friendly messaging.
• Strong leadership and project management skills with the ability to manage multiple priorities.

Nice-to-haves

• Strong expertise in brand strategy, market positioning, and integrated marketing communications.
• Proficiency in marketing analytics, campaign management, and digital marketing tools.
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically and creatively, with a strong focus on results.

Benefits

• Annual pay range: $120,000 - $140,000, plus bonus/incentives
• Generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match