Sr. Manager, Brand Media

About the position

NOBULL is a wellness community that invites and challenges individuals who aspire to be a better version of themselves physically, mentally, and emotionally. Through footwear, apparel, nutrition and a winning mentality, we provide the plays and playbook for your personal pursuit of self-improvement. Our company is comprised of a small team of bright, passionate, and hardworking individuals dedicated to making a difference in people’s lives. The Sr. Manager, Brand Media is a key role responsible for strategy development and execution of our upper-funnel media campaigns across multiple channels. This position requires an individual with a deep understanding of how brands can effectively use brand media to measurably increase awareness and breakthrough in a cluttered environment. The ideal candidate will have a proven track record of driving growth through unique and disruptive media activations, and ability to collaborate with both internal and external partners.

Responsibilities

• Effectively develop and manage NOBULL’s brand media initiatives across channels including video, audio / podcasts, outdoor, partnerships, and social
• Determine optimal targeting, flighting and media mix for brand media investment as it aligns to business priorities
• Build and execute disruptive and non-traditional media ideas to further help the brand breakthrough. Discover untapped added-value opportunities within existing partners to further increase presence
• Analyze media trends and customer insights to inform strategies and optimize campaign performance.
• Work closely with NOBULL’s media agency and other external partners to execute flawlessly. Ensure agencies are well briefed on the seasonal priorities and are aligned to our strategy and initiatives.
• Collaborate internally across teams to align creative best practices and rotations. Work closely with the Paid Social team to effectively use the channel in the upper funnel
• Consistently report on success of brand initiatives to the larger business. Develop a measurement roadmap to better measure success against brand goals

Requirements

• 8+ years of experience in managing media, with a strong background in strategic planning and execution.
• Previous experience managing agencies.
• Demonstrated success in executing brand media in a competitive landscape.
• Creative thinker with understanding that we cannot act like the competition to grow
• Strong leadership and communication skills, with the ability to inspire.
• An action-oriented mindset, with a focus on achieving results.