Sr. Manager Content & Creative

The Judge Group - Alpharetta, GA

Full-time - Mid Level

Alpharetta, GA

Administrative and Support Services

About the position

The Senior Manager, Content and Creative is responsible for leading the internal content and creative services team in the delivery of persuasive, engaging, and memorable creative concepts that support products and services. This role is pivotal in driving the brand narrative forward and ensuring that the content resonates with the target audience. The ideal candidate will be a strategic thinker with excellent leadership skills and a passion for creativity and storytelling. In this position, the Senior Manager will oversee a team dedicated to developing compelling, engaging, and on-brand content across various platforms. Collaboration is key, as this role requires working closely with the marketing team, as well as sales and recruiting teams, to ensure that content initiatives align with overall business goals and objectives. The Senior Manager will also manage project timelines and milestones in conjunction with marketing operations, ensuring that all content is delivered on time and meets the established standards. The role involves leading the creation of high-quality content across multiple channels, including websites, social media, email, and other digital platforms. The Senior Manager will oversee the development of written, visual, and multimedia content, ensuring adherence to brand guidelines while resonating with the audience. Additionally, the position requires providing creative direction and guidance, crafting original concepts based on the established voice and tone, and collaborating with writers and designers to produce innovative and impactful content. Staying informed about industry trends and best practices in content marketing and creative design is essential to proactively identify opportunities for innovation and differentiation in the marketplace.

Responsibilities

• Lead content and creative team to develop compelling, engaging, and on-brand content across various platforms.
• Collaborate within the marketing team and with sales and recruiting teams to ensure alignment of content initiatives with overall business goals and objectives.
• Work closely with the marketing team to integrate content into broader marketing campaigns and initiatives.
• Manage and prioritize projects within timelines for project milestones in collaboration with marketing operations.
• Manage a team of writers and designers, and own relationships with freelance and contract workers.
• Identify content gaps and opportunities for innovation to drive awareness, engagement, and conversion.
• Lead the creation of high-quality, engaging content across multiple channels, including website, social media, email, and other digital platforms.
• Oversee the development of written, visual, and multimedia content, ensuring it adheres to brand guidelines and resonates with our audience.
• Provide creative direction and guidance, crafting original concepts based on established voice/tone, and collaborating with writers on copy execution.
• Collaborate with designers, writers, and other creative professionals to produce innovative and impactful content.
• Stay informed about industry trends, emerging technologies, and best practices in content marketing and creative design.
• Proactively identify opportunities to innovate and differentiate our content and creative efforts in the marketplace.

Requirements

• 7+ years of B2B and B2C marketing and/or marketing operations management experience.
• Bachelor's degree in marketing, communications, journalism, or a related field.
• Proven track record of developing and executing successful content strategies that drive brand awareness, engagement, and conversion.
• Strong creative vision and ability to translate ideas into compelling content across various formats and channels.
• Project management and advanced organizational skills.
• Analytics and performance management experience.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Excellent communication skills - both oral and written.
• Ability to build strong business relationships at all levels.
• Ability to work independently and collaboratively.
• Solid critical thinking and creative problem-solving skills.
• Ability to consistently meet goals, commitments, and deadlines.
• Ability to work with sensitive information and maintain confidentiality.