Sr. Manager, Digital Marketing

About the position

Lead the implementation and evolution across all brands, globally, to drive increased loyalty and member value. Responsible for translating the campaign brief into a cross-channel tactical plan through a clear, actionable strategy built off a sharp consumer insight.

Responsibilities

• Generate insights and ideas to leadership.
• Develop performance-based digital strategy, leveraging data and research to build optimal, multi-faceted digital plans, and coordinating with internal stakeholders and digital channel partners in a fast-paced, results-oriented environment.
• Create strategies to grow and develop the team by mentoring and guiding the team to increase capabilities and knowledge.
• Manage various aspects of planning and pre-production development for digital marketing across all brands including defining objectives, digital content and media frameworks and projects.
• Work closely with leadership to ensure plans across all events are leveraging best practices.
• Be a power user of data and tools at our disposal to create data-driven multi-channel digital strategy plans that align with business objectives.
• Measure results, analyze effectiveness, and provide key insights on overall plan performance.

Requirements

• Prefer a Bachelor's Degree in the field of Marketing or related field of study.
• More than 5 years of experience in digital marketing or similar field.
• More than 5 years of experience in digital design and tactics to reach customers through various digital devices.
• Experience with Structured Query Language (SQL) queries required.
• Experience with data platform and marketing automation tools such as (not limited to) Tealium, Data Studio, Azure preferred.
• Proficiency with lead generation marketing platforms such as (not limited to) Airship, Movable Ink, DCM, Meta and/or others highly desired.
• Experience in social media and digital marketing required, including hands-on experience in strategy and practice in major social media platforms, particularly Facebook, Twitter, Tumblr, YouTube, and Instagram.