Sr. Manager, Digital Marketing

About the position

Rubrik is seeking an experienced and dynamic Sr. Manager, Digital Marketing to lead our paid media strategy. This person will report directly to the Head of Digital Marketing and will play a pivotal role in driving our paid media initiatives across a variety of channels. The ideal candidate will have over 10 years of experience in digital marketing, with a strong focus on paid media, and a proven track record of managing a team of paid media experts. This role will report to our HQ in Palo Alto on a hybrid basis.

Responsibilities

• Develop and Own Paid Media Strategy: Lead the paid media strategy for Rubrik, ensuring alignment with business objectives and goals.
• Lifecycle Marketing: Develop and execute comprehensive lifecycle marketing strategies to engage, convert, and retain customers at every stage of their journey.
• Team Management: Lead, mentor, and develop a team of paid media experts, ensuring they are equipped with the necessary skills and knowledge to execute campaigns effectively.
• Strategic Planning and Optimization: Oversee the planning, tracking, and optimization of all paid media initiatives. Continuously find ways to improve efficiencies and drive higher yields.
• Collaboration: Closely partner with other parts of the marketing team to activate offers and campaigns, ensuring cohesive and effective marketing strategies.
• Performance Metrics: Identify and prioritize key performance metrics to hit goals for MQLs, meetings, pipeline dollars, and units.
• Proactive Communication: Maintain open and proactive communication channels within the team and with other departments, ensuring everyone is aligned and informed.
• Hands-On Leadership: Be willing to roll up your sleeves and actively support your team in campaign execution, problem-solving, and troubleshooting.
• Innovation: Stay ahead of industry trends in digital marketing to introduce new and exciting ways to activate our campaigns.
• Motivation and Inspiration: Inspire, motivate, and drive your team to constantly aim high and achieve outstanding results.
• CRM Data Integration: Have a deep understanding of the sales funnel with the ability to track conversion rates throughout the journey to influence the digital marketing strategies and plans.
• Budget Management: Manage and optimize the paid media budget to ensure maximum ROI across multiple channels, product pillars, and geographies.
• Reporting: Provide regular performance reports and insights to the Head of Digital Marketing and other senior stakeholders.
• Content Strategy: Partner with cross functional teams such as product marketing, campaigns, programs, and content marketing to develop and implement content strategies to attract and engage target audiences.
• Brand Management: Ensures that the brand's online presence is consistent and aligned with the overall brand message.

Requirements

• 10+ years of experience in digital marketing, with a focus on paid media.
• Proven experience leading and managing a paid media team.
• Self-sufficient and highly analytical with the ability to interpret data and make informed decisions.
• Creative and innovative mindset, with a passion for staying ahead of industry trends.
• Strong leadership and team management skills.
• Excellent communication and collaboration abilities.
• Demonstrated ability to proactively communicate and engage with various stakeholders.

Nice-to-haves

• Proficiency with digital marketing tools and platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads, programmatic platforms, content syndication programs, and analytics tools).
• Extensive expertise in Salesforce and Tableau for reporting and analysis.
• Bonus points for Adobe Analytics experience.

Benefits

• Eligible for bonus potential, equity and benefits.