Sr. Manager, eCommerce Marketing

About the position

We are seeking an innovative and results-driven individual to lead the charge in executing dynamic campaigns that fuel brand awareness, ignite customer engagement, drive sales, and accelerate business growth for key product brands. This pivotal role spans the entire marketing spectrum—blending digital expertise, content mastery, data-driven insights, and strategic brand development. In this role, you will execute DTC marketing tactics designed to drive traffic, boost brand visibility, and optimize conversions across diverse online channels. You will manage go-to-market (GTM) strategies and ongoing sales cycles for leading and unique health and wellness brands on iHerb’s global marketplace. From briefing creative teams to collaborating with web developers, you’ll own the process end-to-end, ensuring every campaign is optimized for impact. At iHerb, you’ll join a fun, fast-paced, and high-growth environment filled with creative thinkers who are passionate about making health and wellness convenient and accessible worldwide. As a Full Stack Marketing Manager, you’ll be at the forefront of this mission, managing everything from promotional roadmaps to web development initiatives that enhance product brand values and drive meaningful business results.

Responsibilities

• Develop and implement full-stack digital marketing strategies to drive traffic, increase brand visibility, and optimize conversions.
• Manage end-to-end go-to-market (GTM) activities and ongoing sales cycles for key brands.
• Partner with cross-functional marketing teams on content creation, paid media, organic growth strategies, and social commerce initiatives.
• Coordinate with creative, web development, and marketing ops teams to develop and deploy impactful campaigns.
• Execute promotions, product launches, and iterative updates to improve customer shopping experiences.
• Monitor and analyze campaign performance using data-driven insights to optimize conversion rates and revenue KPIs.
• Develop brand strategies to drive customer engagement, loyalty, and lifetime value.
• Work closely with brand partnerships, merchandising, inventory management and planning, influencer marketing, social media, and paid media teams.
• Collaborate with web development teams to implement user-friendly and conversion-driven website enhancements.
• Perform in-depth analysis of marketing performance, business metrics, and competitive landscapes.
• Create presentations and reports for vendor meetings and executive reviews.
• Develop, strategize, and execute co-op campaigns from ideation to post-campaign analysis.
• Negotiate with vendors to optimize marketing budgets and maximize ROI.

Requirements

• Deep understanding of DTC marketing strategies, with hands-on experience across multiple digital channels.
• Strong project management skills with the ability to juggle multiple priorities and deadlines.
• Data-driven mindset focusing on performance metrics, customer acquisition, and retention.
• Experience with website content management, paid advertising, email marketing, and social media.
• Proficient in Google Analytics, Google Ads, social media advertising platforms, and A/B testing tools.
• Strong negotiation, interpersonal, and communication skills, especially working with cross-functional teams.
• High attention to detail with excellent proofreading abilities.
• Adaptable and self-motivated with the ability to work independently and in cross-functional teams.

Nice-to-haves

• Experience in CPG or health and wellness industries.
• Amazon Vendor Central or Seller Central experience.
• International brand management experience.

Benefits

• Medical, dental, vision, and basic life insurance programs.
• 401(k) plan.
• Time Off and Paid Sick Leave.
• Paid holidays throughout the calendar year.
• Restrict Stock Units and annual bonuses.