Sr. Manager Global Brand Marketing & Sponsorships

About the position

The position involves developing and executing marketing plans and campaigns that align with the company's strategic objectives. The role requires managing a team of marketing professionals, overseeing project execution, setting priorities, and ensuring that marketing strategies are integrated with overall corporate objectives. Responsibilities include conducting market research to identify trends and consumer behavior, executing multi-channel marketing campaigns, and monitoring key performance indicators to refine strategies. Additionally, the role involves cultivating relationships with external partners to expand market reach and leading cross-functional marketing projects.

Responsibilities

• Develop and execute marketing plans and campaigns that support the company's strategic objectives.
• Manage a team of marketing professionals, overseeing project execution, setting priorities, and ensuring alignment with the marketing strategy.
• Collaborate with cross-functional teams to ensure marketing strategies are integrated with the overall corporate objectives.
• Conduct market research to identify emerging trends, consumer behavior shifts, and competitive dynamics.
• Execute multi-channel marketing campaigns, including digital, social media, content marketing, and traditional marketing channels.
• Monitor and report on key marketing performance indicators, using data-driven insights to fine-tune strategies.
• Cultivate and maintain relationships with external partners and stakeholders to expand the company's market reach.
• Lead the coordination and execution of cross-functional marketing projects and campaigns.

Requirements

• Bachelor's degree in a relevant field or equivalent combination of education and experience
• Typically, 8+ years of relevant work experience in industry, with a minimum of 3+ years in a similar role
• Proven experience in marketing and communications
• Proficiencies in campaign management, team leadership, and data analysis
• A continuous learner who stays abreast with industry knowledge and technology

Nice-to-haves

• Advanced degree in a relevant field a plus
• Relevant certifications (e.g., Content Marketing Specialist) or relevant work experience a plus

Benefits

• Health, dental, and vision insurance coverage
• Employee wellness programs
• Life and disability insurance
• Retirement savings plan
• Paid holidays
• Paid time off