About the position
The National Sales Strategy Sr. Manager will drive collaboration across functions and develop go-to-market strategy & execution plans for each Brand. They will be a functional extension of the Sales & Brand teams that effectively strategies, communicates and executes key business initiatives with the goal of enabling the sales force to drive profitable and sustainable sales growth. This role is also integral in facilitating Integrated Commercial Planning (ICP), a process that ensures the development of strategic, actionable, and aligned business plans. This is a highly complex position that requires ability to prioritize, manage key stakeholders, and deliver growth expectations. Partnership with Brand teams will include but not be limited to innovation planning, aligning to shopper big bets by brand, developing price pack architecture on base & innovation items, brand health tracking, sales communication, and long-term planning. Partnership with the Sales team will include but not be limited to developing go-to-market strategies for innovation and big bet display programs, identifying market white space and problems to solve, communicating key updates and priorities, developing toolkits that enable sell-in of innovation and distribution opportunities, and serving as the ICP (Integrated Commercial Planning) Brand lead.
Responsibilities
- Collaborate with and lead multiple internal cross-functional groups (e.g., Marketing, Finance, Supply Chain, Revenue Management, Category Management, Commercialization) to drive brand initiatives
- Engage with Marketing to provide the voice of sales and customers in strategic initiatives; evaluate and recommend go/no-go action based on the viability of a strategic initiative
- Develop national Brand selling stories and toolkits that arm the Sales team to sell-in to customers and drive clear strategic direction and a call to action
- Leverage key internal forums to communicate key initiatives, updates and expectations to the Sales team
- Develop a deep understanding of retailers, consumers and brands (via SWOT analysis, competitive assessment) and apply that understanding to develop brand plans and strategies
- Lead the development of go-to-market strategies for key innovation launches and big bet display programs across Distribution, Shelving, Merchandising and Pricing
- Collaborate with cross-functional team to develop and refine long-term innovation pipeline and portfolio strategies that maximize value and align with category vision
- Engage with Channel teams to develop an understanding of what is needed on-going to drive success of sell-in and performance with retailers
- Perform special projects as required
Requirements
- Minimum Bachelor's degree, preferably in Business, or Marketing related field
- Minimum 5 years of marketing, sales, or business experience, or equivalent combination of education and experience in the CPG industry required
- Syndicated data experience (IRI, Nielsen, loyalty databases, customer specific, etc.) High competency in examining data, managing complex data sets, an analytical problem-solving
- Relevant project management or consulting work is preferred
- Experience and skill presenting concepts to multiple audiences, including senior leadership
Nice-to-haves
- Business acumen with strong analytical skills and demonstrated technical competence
- Ability to excel in fast paced high pressure environment
- Positive attitude with intellectual curiosity and eagerness to learn
- Analytical problem solver
- Comfortable pushing others with diplomacy
- Strategic and influential thought leader
- Effective communicator
- Builds strong interpersonal and cross functional relationships
- Resilient / Adaptable
- Organized and able to prioritize work effectively
- Personal courage to raise respectful tension
- Self-sufficient as well as a strong team player with a developed sense of ownership
- Commercial understanding of marketing, sales, and operational strategy, planning and budgetary issues
- Willingness to travel as needed
Benefits
- Comprehensive benefits that enhance health and financial wellness
- Paid time off (PTO)
- Annual bonus based on company performance
