Web Experience & Strategy Lead

About the position

As the Website Strategy Lead, you will work with the Sr. Director Web Strategy on defining and executing the UX/UI strategy for our websites. You will play a critical role in managing and optimizing our website experience. You will work closely with the Website Development Lead to ensure seamless integration of design and development, creating user-centered and visually compelling online experiences. You will be the advocate for the user, ensuring that our websites meet their needs and exceed their expectations.

Responsibilities

• Implement a comprehensive UX/UI strategy aligned with business goals.
• Conduct user research and analysis to understand user needs and behaviors.
• Create user personas, user flows, and wireframes.
• Design intuitive and visually appealing user interfaces.
• Develop and maintain design systems and style guides.
• Conduct usability testing and gather feedback to improve user experience.
• Stay up-to-date with the latest UX/UI trends and best practices.
• Ensure consistent visual branding across all website properties.
• Create high-fidelity mockups and prototypes.
• Collaborate with marketing and branding teams to maintain brand consistency.
• Manage and maintain design assets.
• Work closely with the Website Development Lead to ensure seamless integration of design and development.
• Communicate design concepts and rationale effectively to stakeholders.
• Provide design feedback and guidance to the development team.
• Present design concepts and prototypes to stakeholders.
• Analyze website analytics and user behavior data.
• Conduct A/B testing and other experiments to optimize user experience.
• Gather and analyze user feedback to identify areas for improvement.
• Manage the content lifecycle for the website, ensuring all pages remain relevant, engaging, and aligned with marketing goals.
• Maintain and update website content for accuracy, compliance.
• Ensure content consistency, readability, and accessibility across all website pages.
• Identify opportunities and a process for content updates to improve performance and engagement.
• Coordinate with designers and developers to implement content updates that enhance the user experience.
• Identify and implement conversion rate optimization (CRO) strategies to improve lead generation.

Requirements

• Bachelor's degree in Design, Human-Computer Interaction, or related field.
• Proven experience as a UX/UI designer or strategist.
• Strong portfolio showcasing UX/UI design skills.
• Proficiency in design tools (e.g., Figma, Adobe XD, Sketch).
• Strong understanding of user-centered design principles.
• Excellent communication and presentation skills.
• Experience with user research and usability testing.
• Knowledge of front-end development technologies is a plus.

Benefits

• $140,000 - $170,000 a year
• Any applicable bonus programs will be discussed during the recruiting process.