About the position
The Sr. Marketing Analyst plays a crucial role in recommending and implementing strategies to achieve marketing goals for assigned products or services across various product lines, market segments, or business units. This position involves conducting thorough market research and preparing proposals, presentations, and communication materials that effectively convey marketing strategies. The analyst will also participate in the development and design of both internal and external marketing literature, ensuring that all materials align with the company's branding and messaging guidelines. Additionally, the role includes coordinating the graphics production of proposals, projects, marketing literature, and communications to enhance the overall visual impact of marketing efforts. Essential functions of the Sr. Marketing Analyst include participating in the development and implementation of integrated marketing campaigns aimed at driving brand awareness, increasing product sales revenue, and enhancing visual merchandising impacts within the retail footprint. These campaigns will incorporate digital strategies that align with the company's overall business goals, increase product demand, and attract traffic to the company website while promoting a strong online presence. The analyst will collaborate with both internal and external teams to develop and execute marketing strategies that align with the company's objectives, utilizing productivity tools associated with the marketing and e-commerce departments' project management functions. The role requires a strong understanding of search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to effectively increase website traffic. The Sr. Marketing Analyst will analyze marketing data and metrics to measure campaign effectiveness, making data-driven decisions to optimize future marketing efforts. Furthermore, the analyst will assist in the creation and management of the company's brand identity, including logo, messaging, and visual elements, while also managing the company's social media presence and engaging with customers and stakeholders. Staying up to date on the latest marketing trends and technologies is essential to ensure the company remains competitive in the marketplace.
Responsibilities
- Recommend and implement marketing strategies for assigned products or services.
- Perform market research to inform marketing decisions.
- Prepare proposals, presentations, and communication materials.
- Participate in the development and design of marketing literature.
- Coordinate graphics production for proposals and marketing materials.
- Develop and implement integrated marketing campaigns to drive brand awareness and sales revenue.
- Collaborate with internal and external teams to execute marketing strategies.
- Utilize SEO and SEM techniques to increase website traffic.
- Analyze marketing data to measure campaign effectiveness and make data-driven decisions.
- Assist in managing the company's brand identity and social media presence.
- Stay updated on marketing trends and technologies.
Requirements
- Bachelor's degree in Marketing or related field.
- 5+ years' experience in Marketing, Business, or related field.
- Experience developing and executing marketing strategies for complex organizations.
- Knowledge of marketing principles and best practices.
- Strong understanding of digital marketing, including SEO, SEM, and social media marketing.
- Excellent communication and organizational skills.
- Strong attention to detail in a fast-paced environment.
- Experience with integrated marketing campaigns.
- Project/traffic management experience.
- Strong analytical skills with the ability to interpret data.
- Experience with various marketing channels, including print, digital, and social media.
- Experience with budgeting and expense management.
- Proficiency with marketing automation and CRM platforms.
- Strong project management skills.
