Sr. Marketing Automation Specialist

About the position

At Cboe Global Markets we're dedicated to building trusted markets with the help of our innovative team. We're seeking a dynamic Sr. Marketing Automation Specialist to join our Marketing team-someone who is passionate about leveraging technology to enhance our marketing automation efforts, optimize lead scoring, and drive business growth. As a Sr. Marketing Automation Specialist, you will play a pivotal role in executing and optimizing marketing automation strategies. This role requires a mix of technical expertise, process administration, and data-driven decision-making. You will be responsible for email marketing creation and deployment, implementing and maintaining lead scoring models and ensuring that marketing automation processes align with our business objectives.

Responsibilities

• Design and implement email marketing campaigns using Marketing Cloud Account Engagement (Pardot), ensuring compatibility and responsiveness across all devices.
• Implement and maintain lead scoring models within our system, ensuring ongoing optimization as new products launch and content evolves.
• Work closely with Digital Growth Managers and Product Marketers to align scoring models with content strategy and business priorities.
• Knowledge of reporting and dashboard creation in Sigma, Tableau or similar analytics tools to track lead engagement and provide actionable insights.
• Develop and manage API-based integrations between marketing automation tools and other platforms to streamline workflows and enhance campaign performance.
• Troubleshoot and optimize integrations across MCAE.
• Utilize analytics tools to track campaign performance, measure lead conversion rates, and refine marketing strategies based on data-driven insights.
• Collaborate with IT and analytics teams to ensure seamless data flow and reporting consistency across systems.
• Generate insightful reports and dashboards to support strategic marketing decisions.
• Bring strong process and project administration capabilities.
• Utilize Jira Service Desk for request intake and tracking, and Confluence for documentation creation to ensure transparency and accessibility across teams.
• Collaborate with software development teams and cross-functional stakeholders, leveraging Jira for project alignment and working effectively across global time zones.

Requirements

• Bachelor's degree in marketing, Communications, Business Management, Computer Science, Information Technology, or minimum 5 years of experience in a related field.
• 4+ years of experience in marketing automation and email marketing, with a proven ability to design and optimize campaigns.
• Expertise in Salesforce Marketing Cloud or Marketing Cloud Account Engagement (Pardot).
• Strong experience in lead scoring model implementation and maintenance.
• Hands-on experience with Sigma, Tableau, or similar analytics tools for data visualization and reporting.
• Knowledge of API-based integrations, with a track record of successfully integrating marketing platforms and tools to streamline workflows.
• Strong problem-solving skills, with the ability to troubleshoot technical issues related to integrations and campaign execution.
• Excellent collaboration and communication skills, with the ability to work effectively with Digital Growth Managers, Product Marketers, and IT teams.

Benefits

• Fair and competitive salary and incentive compensation packages with an upside for overachievement.
• Generous paid time off, including vacation, personal days, sick days and annual community service days.
• Flexible, hybrid work environment, where you choose where and how you work.
• Health, dental and vision benefits, including access to telemedicine and mental health services.
• 2:1 401(k) match, up to 8% match immediately upon hire.
• Discounted Employee Stock Purchase Plan.
• Tax Savings Accounts for health, dependent and transportation.
• Employee referral bonus program.
• Volunteer opportunities to help you give back to your communities.
• Complimentary lunch, snacks and coffee in any Cboe office.
• Paid Tuition assistance and education opportunities.
• Generous charitable giving company match.
• Paid parental leave and fertility benefits.
• On-site gyms and discounts to other fitness centers.