Sr. Marketing Data Analyst

$133,000 - $184,000/Yr

Semgrep - San Francisco, CA

Full-time - Senior

San Francisco, CA

Publishing Industries

About the position

As a Senior Marketing Data Analyst within Revenue Marketing, you'll be instrumental in shaping data-driven marketing strategies that drive measurable growth across our revenue organization, including demand generation, channel partnerships, and sales. In this role, you'll build and optimize data infrastructure that delivers actionable insights, empowering the team to make high-impact, data-informed decisions. Leveraging advanced analytics and predictive modeling, you'll help forecast marketing trends and inform strategic investment choices. You'll also take ownership of data integrity, working closely with marketing operations to ensure quality data collection and analysis. Reporting to the Head of Revenue Marketing, you'll play a pivotal role in aligning analytics with our marketing vision and maximizing campaign effectiveness through experimentation and robust KPI tracking.

Responsibilities

• Build and Automate Reporting Solutions: Work with leaders across marketing and revenue teams to create easy-to-use reporting tools that promote transparency and accountability.
• Drive Data-Backed Marketing Strategies: Use data to shape strategies in demand generation, account-based marketing (ABM), and channel partnerships.
• Lead Customer Acquisition Forecasting: Own the customer acquisition forecast process within Revenue Operations, working closely with Finance to track progress toward goals.
• Ensure Data Quality Across Systems: Partner with Business Systems to improve data quality and reliability.
• Use Advanced Analytics to Improve Campaigns: Apply statistical methods like A/B testing to dig into campaign performance and find opportunities for improvement.
• Ensure Data Integrity and Quality: Build and maintain processes that guarantee high-quality, accurate data collection and reporting.
• Drive Predictive Analytics and Modeling: Leverage advanced analytics and predictive modeling to forecast marketing trends.
• Optimize Marketing Investments: Support budget optimization by providing data-backed analyses that inform resource allocation.
• Enhance Marketing Technology Stack: Collaborate with the marketing operations team to optimize our technology stack.

Requirements

• 7+ Years of Relevant Experience: Extensive experience in Revenue Operations, Sales Operations, Growth Analytics, or Business Intelligence.
• 5+ Years Collaborating with Marketing and Sales Teams: Solid understanding of go-to-market (GTM) metrics.
• Data-Driven Problem Solver: Proven ability to translate complex business processes and data into actionable analytics solutions.
• Expert SQL Proficiency: Mastery of SQL for querying and manipulating large datasets.
• Strong Dimensional Modeling and Data Warehousing Knowledge: Deep understanding of dimensional modeling principles and data warehousing concepts.
• Cross-Functional Collaboration Skills: Demonstrated ability to work effectively across teams.
• Data Quality and Troubleshooting Expertise: Experience in identifying and resolving data discrepancies.
• Curiosity and Analytical Mindset: A strong desire to understand complex systems and processes.
• Constructive Attitude Toward Improvement: A balanced approach to evaluation.

Benefits

• Equity and benefits in addition to salary.