Sr. Marketing Operations Specialist, Digital Asset Management (DAM) Librarian

About the position

The Sr. Marketing Operations Specialist, Digital Asset Management (DAM) (or DAM Librarian), will manage digital and component assets in various cloud-based systems for the Commercial organization at Alkermes. This covers proper allocation of taxonomy, metadata, and tagging; ushering assets through appropriate review processes, workflows, and lifecycles; ensuring proper archiving upon retirement; and tracking via reporting and status updates. Assets to be managed include graphic design elements, photography, video, and digital content. This person will be an integral part of the organization's adoption of a recently launched Adobe suite of omnichannel platforms and the integration between those Adobe applications and the existing Veeva Vault PromoMats instance. This role will report into Marketing Operations, but will work cross-functionally with a variety of stakeholders including Marketing, promotional review teams, agency contacts, and the omnichannel strategy team. This person will manage schemas and dictionaries to ensure consistency for the organization and will work closely with DAM users to support their successful adoption of the omnichannel applications. Critical to the success of this role and the team is the ability to evaluate current systems and processes, bring lessons learned back to the cross-functional team, and champion continuous improvement.

Responsibilities

• Manage digital and component assets in various cloud-based systems for the Commercial organization.
• Allocate taxonomy, metadata, and tagging for assets.
• Usher assets through appropriate review processes, workflows, and lifecycles.
• Ensure proper archiving upon retirement of assets.
• Track assets via reporting and status updates.
• Support the adoption of Adobe suite of omnichannel platforms.
• Integrate Adobe applications with existing Veeva Vault PromoMats instance.
• Manage schemas and dictionaries for consistency.
• Work closely with DAM users to support their successful adoption of omnichannel applications.
• Evaluate current systems and processes for continuous improvement.