Sr. Marketing Operations Specialist, Lead to Opportunity

$90,000 - $115,000/Yr

Alteryx

Full-time - Mid Level

Remote

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Lead to Opportunity Specialist is a key member of the Go-To-Market team at Alteryx, focusing on optimizing processes and systems during the lead to opportunity phase of the customer journey. This remote-friendly role integrates process management, marketing technology, and data analytics to enhance marketing operations, ensuring efficient lead follow-up and improving lead conversion and pipeline efficiency.

Responsibilities

• Develop and refine marketing processes aimed at enhancing the lead to opportunity phase, aligned with broader business objectives.
• Participate in cross-functional projects to select, implement, and optimize CRM and marketing automation tools to enhance lead tracking and conversion.
• Analyze lead conversion effectiveness, using data-driven insights for improvement.
• Partner across teams to ensure lead follow-up processes are efficient, understood, and adhered to with proper SLA monitoring and governance.
• Conduct lead segmentation analysis and optimize target audience efficiency and accuracy in collaboration with data science and sales teams.
• Ensure accurate conversion of leads to opportunities, track and manage conversion processes, and identify bottlenecks or inefficiencies.
• Lead marketing workflow improvements, emphasizing campaign management and lead nurturing processes.
• Support data integrity in the CRM and ensure compliance with internal policies for lead to opportunity conversion processes.
• Establish and maintain KPIs specific to the lead to opportunity phase and provide regular reports to senior management.
• Drive change within marketing operations, promoting new tools and practices to enhance lead to opportunity efficiency.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3-5 years of relevant experience focusing on marketing process management and technology.
• Experience in managing product development from conception through market launch, particularly aligning with the lead to opportunity phase.
• Demonstrated ability to lead cross-functional teams in a dynamic environment.
• Strong analytical skills and a data-driven mindset.
• Exceptional communication skills with the ability to effectively negotiate and manage stakeholder expectations.

Nice-to-haves

• Skilled in digital marketing, CRM systems, data analytics, and product management.
• Proficient in marketing analytics, project management, and deriving actionable insights.
• Strong in gathering business requirements and translating them into functional specifications and user stories.

Benefits

• Bonus or commission opportunities
• Medical benefits
• Retirement plans
• Financial wellness programs
• Employee discounts
• Time off benefits