Arandell Corporation - Menomonee Falls, WI
posted 6 months ago
The Sr. Marketing Specialist will play a pivotal role in the development, coordination, and execution of marketing tactics that support Arandell's marketing strategies and campaigns. The primary goal is to increase both the client and digital footprint, brand awareness, and engagement. This role is ideal for someone that enjoys a fast-paced environment, thrives on working on a multitude of projects, and has a can-do attitude. In this position, you will assist with developing and executing short- and long-term marketing plans and campaigns to ensure profit growth and add value to stakeholder relationships. You will be responsible for creating innovative ideas and strategies to increase brand awareness within the industry. Additionally, you will help draft client-facing presentations in conjunction with the sales team and uphold the set brand standards across the organization. Ensuring that company messaging is delivered consistently across all mediums through design and creative strategy will be a key part of your responsibilities. You will create eye-catching designs that visually communicate our company's brand and offerings, including various layouts, iconography, web and digital graphics, logos, and illustrations. Implementing comprehensive digital, social, web, and email content and solutions that align with the company goals will also be part of your role. Maintaining a high level of knowledge of digital marketing best practices, reporting trends, and new techniques is essential. Furthermore, you will plan and coordinate the organization's advertising and promotion activities, including print, electronic, and direct mail campaigns.