Arandell Corporation - Menomonee Falls, WI

posted 6 months ago

Full-time - Mid Level
Menomonee Falls, WI
Administrative and Support Services

About the position

The Sr. Marketing Specialist will play a pivotal role in the development, coordination, and execution of marketing tactics that support Arandell's marketing strategies and campaigns. The primary goal is to increase both the client and digital footprint, brand awareness, and engagement. This role is ideal for someone that enjoys a fast-paced environment, thrives on working on a multitude of projects, and has a can-do attitude. In this position, you will assist with developing and executing short- and long-term marketing plans and campaigns to ensure profit growth and add value to stakeholder relationships. You will be responsible for creating innovative ideas and strategies to increase brand awareness within the industry. Additionally, you will help draft client-facing presentations in conjunction with the sales team and uphold the set brand standards across the organization. Ensuring that company messaging is delivered consistently across all mediums through design and creative strategy will be a key part of your responsibilities. You will create eye-catching designs that visually communicate our company's brand and offerings, including various layouts, iconography, web and digital graphics, logos, and illustrations. Implementing comprehensive digital, social, web, and email content and solutions that align with the company goals will also be part of your role. Maintaining a high level of knowledge of digital marketing best practices, reporting trends, and new techniques is essential. Furthermore, you will plan and coordinate the organization's advertising and promotion activities, including print, electronic, and direct mail campaigns.

Responsibilities

  • Assists with developing and executing short- and long-term marketing plans and campaigns to ensure profit growth and a value add to stakeholder relationships.
  • Creates ideas and ways of increasing brand awareness in the industry.
  • Helps draft client facing presentations in conjunction with the sales team.
  • Responsible for upholding the set brand standards across the organization.
  • Ensures company messaging is delivered consistently across all mediums through design and creative strategy.
  • Creates eye catching designs that visually communicate our company's brand and offerings.
  • Creates various layouts, iconography, web and digital graphics, logos, and illustrations.
  • Implements comprehensive digital, social, web, email content and solutions that align with the company goals.
  • Maintains a high level of knowledge of digital marketing best practices, reporting trends and new techniques.
  • Plans and coordinates the organization's advertising and promotion activities including, but not limited to print, electronic, and direct mail.

Requirements

  • Bachelor's degree in Marketing, Communications, or related field preferred.
  • 5+ years of previous experience in Marketing.
  • Strong illustration and design skills using Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Ability to manage and lead multiple projects simultaneously and meet tight deadlines.
  • Results-oriented, self-driven, and able to work in a fast-paced, dynamic environment while staying true to our brand values.
  • Excellent communication skills to collaborate effectively with cross-functional teams and articulate the brand's values in marketing efforts.
  • Creative mindset with a passion for exploring innovative marketing approaches.

Benefits

  • Health, Dental & Vision Insurance
  • Paid time off
  • 10 paid holidays
  • Company paid life insurance policy
  • 3% 401(K) company contribution
  • Employee assistance program
  • TelaDoc services
  • Tuition reimbursement
  • Climate Controlled Environment
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