Sr. Mktg Mgr, Events, AWS WWPS EDU/SLG Field Marketing

$106,400 - $185,000/Yr

Amazon - Boston, MA

Full-time - Mid Level

Boston, MA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Education, State & Local, Education & Government Technology field marketing team at AWS is seeking an experienced event marketer to lead demand generation events. This role is crucial for executing large-scale in-person events hosted by AWS and third-party organizations, focusing on the EDU, SLG, and XTech sectors. The successful candidate will develop event strategies, manage budgets, and ensure high-quality customer experiences while collaborating with various stakeholders across AWS.

Responsibilities

• Develop and execute end-to-end plans for in-person events hosted by AWS and third parties.
• Define program goals, manage budgets and timelines, and develop demand generation strategies.
• Oversee vendor and venue partnerships to ensure collaboration and quality customer experiences.
• Provide detailed ROI reports on events and activities associated with executed programs.
• Utilize communication skills to collaborate across stakeholder groups on event briefs and debriefs.

Requirements

• 6+ years of professional non-internship marketing experience.
• 7+ years of experience in developing and managing acquisition marketing or channel programs.
• Experience using data and metrics to drive improvements.
• Proficiency in Excel or Tableau for data manipulation, including macros, charts, and pivot tables.
• Experience in building, executing, and scaling cross-functional marketing programs.
• Experience in developing and executing campaigns across multiple time zones and languages.

Nice-to-haves

• Experience driving direction and alignment with large cross-functional teams and agency partners.
• Experience designing and executing joint marketing plans with strategic alliance partners globally.

Benefits

• Flexible work hours and arrangements to support work-life balance.
• Employee-led affinity groups fostering a culture of inclusion.
• Mentorship and career growth resources available.