Sr. Pricing Analyst

About the position

Curaleaf is seeking a Senior Pricing Analyst to join our growing Pricing and Competitive Intelligence team. This role will play a critical part in shaping our pricing strategy, optimizing revenue, and driving profitable growth across our product portfolio. The ideal candidate will have a strong analytical mindset, experience in pricing strategy, and a deep understanding of data-driven decision-making.

Responsibilities

• Develop and execute pricing strategies that align with business objectives, market conditions, and customer insights.
• Analyze Retail/Wholesale sales, competitor, and consumer data to identify pricing opportunities and risks.
• Collaborate with finance, sales, marketing, and operations teams to implement effective pricing models.
• Monitor pricing performance, assess elasticity, and recommend adjustments to optimize revenue and margin.
• Design and maintain pricing dashboards and reports in Power BI, Excel, or other analytical tools.
• Support promotional planning by evaluating discount effectiveness and trade spend ROI.
• Partner with merchandising and planning to align pricing strategies with broader revenue goals.
• Provide data-driven recommendations for new product pricing and portfolio optimization.
• Stay up to date with industry trends, regulatory considerations, and competitive dynamics in the cannabis market.

Requirements

• 3-6 years of experience in pricing, revenue management, or financial analysis, preferably in CPG, retail, cannabis, or a regulated industry.
• Strong proficiency in Excel (advanced formulas, modeling, pivot tables) and experience with Omni, SQL, or other data visualization tools.
• Familiarity with pricing software, elasticity models, and market intelligence tools is a plus.
• Excellent analytical and problem-solving skills with the ability to translate data into actionable insights.
• Strong communication and stakeholder management skills to influence pricing decisions.
• Bachelor's degree in Finance, Economics, Business, Data Analytics, or a related field (MBA or relevant certifications are a plus).

Benefits

• Career Growth Opportunities
• Competitive Pay and Benefits (Health, Dental Vision)
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/AD&D Insurance, Short & Long-Term Disability
• Community Involvement Initiatives
• Employee Referral Bonuses and Product Discounts