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Amazon.composted 2 months ago
$124,500 - $206,000/Yr
Full-time • Mid Level
Austin, TX
General Merchandise Retailers

About the position

The Smart TV demand generation lead role is responsible for establishing the sales plan, demand generation strategies, and then overseeing all of the category inputs required to hit/exceed the plan. They lead a broad and cross-functional set of stakeholders across Amazon Devices and with external partners.

Responsibilities

  • Developing new sales and marketing programs to accelerate customer adoption of Amazon's Smart TVs.
  • Work with partners to execute their pricing strategy to maximize demand potential for Smart TVs.
  • Manage annual promotional budget working with cross-functional stakeholders to drive visibility of these offers across channels.
  • Working with channel owners to drive owned and operated channels of onsite merchandising, detail page conversion rates, cross shopping strategies, etc.
  • Building annual and long-range end-to-end sales plans in collaboration with internal/external partners and finance.
  • Own WBRs/QBRs/Annual Sales Plans and share up to VP/SVP.
  • Working with the GTM lead, and product management, for TVs to inform the hardware/Software roadmap based upon customer insights, data trends, category trends.

Requirements

  • Bachelor's degree or equivalent
  • 5+ years of product or program management, product marketing, business development or technology experience
  • Prior success in driving execution of large-scale project plans with multiple teams in support of business goals.

Nice-to-haves

  • Experience in influencing senior leadership through data driven insights
  • Experience working across functional teams and senior stakeholders.

Benefits

  • Equity
  • Sign-on payments
  • Medical benefits
  • Financial benefits
  • Other benefits
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