Sr. Product Marketing Manager

About the position

Itron, Inc. (NASDAQ: ITRI), is a world-leading technology and services company dedicated to the resourceful use of energy and water. We help our utility and city customers better manage these resources, support sustainability initiatives and keep communities safer while driving industry-wide innovation. As a Sr. Product Marketing Manager in Networked Solutions at Itron, you will drive the strategic planning, implementation, management and performance of multiple product marketing campaigns and Go-To-Market initiatives across the Networked Solutions lines of business, which include industrial IoT (IIoT) network connectivity, electricity, water, gas, smart lighting and smart city solutions. This is a cross-functional role, and the successful candidate will interact directly with product managers, product marketing, corporate marketing, sales teams and industry partners to develop and execute tactical and strategic plans to launch new products, generate leads, accelerate pipeline, and drive industry awareness for Itron's solutions. Culturally, we are looking for a creative, detail-oriented self-starter with a 'roll-up-the-sleeves' mindset. This is a highly visible and collaborative role and we're looking for the proven ability to plan, drive and execute multi-faceted projects to completion as both a leader and active contributor.

Responsibilities

• Drive marketing program and campaign planning, execution, and management for multiple Networked Solutions line of business initiatives.
• Support product management and product marketing in the development and execution of global and regional go-to-market (GTM) initiatives.
• Develop compelling and differentiated market positioning and messaging.
• Leverage and coordinate resources of corporate marketing to plan, develop, execute and track marketing campaigns and activities.
• Recommend, and secure opportunities to promote Itron's solutions in the industry.
• Develop and execute Itron-led and industry-sponsored lead generation and awareness campaigns.
• Identify, plan and provide budgetary requirements for marketing activities.
• Develop and promote sales enablement tools for direct and channel sales, content and training to drive new client acquisition & sales revenue.
• Contribute content to various internal and external marketing communications.
• Work with customers to develop case studies, videos, testimonials, awards, etc.
• Work with corporate marketing and sales to identify and secure speaking opportunities.

Requirements

• 8+ years of related experience.
• Bachelor's degree in related field or equivalent experience.
• Energy and water utility industry or telecommunications experience is preferred.
• Strong organizational skills are required.
• Strong written and verbal communication skills are required.
• Proven ability to translate technical concepts into visually compelling content is strongly preferred.
• Experience in technical and business writing and content marketing required.
• Desire and ability to manage multiple projects to completion.
• Ability to work effectively and drive results with diverse teams both remotely and in-person.
• Ability to travel ~25%.

Benefits

• Equal Opportunity, Affirmative Action Employer.
• Inclusive and diverse workforce.
• Authentic workplace experience.