Sr. Programming Manager

Roku • Santa Monica, CA

413d • $138,000 - $170,000

About The Position

Roku is changing how the world watches TV. Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

Requirements

• Experience in high-demand environments with complex modeling and analysis, especially in streaming media.
• Deep understanding of industry trends and ability to anticipate and respond to industry shifts with strategic agility and creative solutions.
• Committed to staying ahead of market trends and continuously evolving the content offering to meet changing viewer preferences.
• Proven track record in data-based content strategies, enhancing viewer engagement and satisfaction.
• Exceptional financial modeling skills; proficient in MS Excel & PowerPoint, and familiar with Looker, Tableau, and Airtable.
• Bachelor's degree in a relevant field; MBA preferred but not required.
• Strong leadership, communication, and interpersonal skills, with experience in mentoring and fostering collaboration.

Responsibilities

• Define and manage the content strategy, target audiences, content cohort identification, content volume, genre mix, content windowing, programming and stunting to attract and retain viewership for a specific line of business.
• Analyze market data and audience insights to inform content acquisition and programming decisions.
• Evaluate potential content for quality, audience appeal, and cost-effectiveness.
• Prepare for and help guide negotiations with studios, production companies, and distributors to secure content deals for film and TV content as needed.
• Manage content budget allocation and ensure adherence to financial targets.
• Develop content strategy guides for content acquisition team, working cross functionally across the Marketing, PR, Product, Core Analytics, Business Strategy and Audience Insights teams.
• Develop content category and windowing strategies that maximize portfolio efficiency and margin while continuing to drive viewer engagement and increase viewer habit.
• Support Consumer Insights and Core Analytics to help identify deep, actionable data-driven insights into the content preferences, behavior and needs of viewers.
• Evaluate business metrics and KPIs across Finance, Core Analytics, Content Acquisitions, Merchandising and Marketing.
• Manage team across deliverables for many time-sensitive and sometimes ambiguous topics.
• Regularly present analyses and reports on relevant operating and financial metrics in an easy-to-understand format to senior business leaders both internally and externally.
• Perform other tasks, projects, and responsibilities as assigned by leadership.

Benefits

• Health insurance
• Equity awards
• Life insurance
• Disability benefits
• Parental leave
• Wellness benefits
• Paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees