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The Revenue Management team's primary focus is maximizing revenue for the Hertz portfolio of brands. Senior Analysts use analytical models, algorithms, and tools to evaluate demand, understand fleet availability, and respond to changes in the pricing environment. They must become experts for their areas of responsibility, providing insight, crafting recommendations, and implementing strategic actions. Additionally, Senior Analysts participate in mentoring, coaching, and training new analysts. Senior Revenue Management Analysts focus on competitive data to determine pricing strategies & elasticity as well as proactively develop products and strategies to meet changing consumer and market needs. In conjunction with fundamental pricing strategies, Senior Revenue Management Analysts study demand forecasts and optimization outputs, implementing actions to maximize the revenue opportunity across the brand portfolio. Revenue Management Senior Analysts are at the heart of inter-departmental initiatives to support continued revenue growth and strategic expansions. Senior Analysts should be comfortable working with large data sets, statistical analysis, and visualization techniques. Exposure to key stakeholders and senior management require analysts to be able to utilize quantitative data to present compelling stories tailored to the audience.