Sr. SEO Program Manager

About the position

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. Elastic is seeking a Senior SEO program manager to join our Global Content and SEO Team, specifically to support technical site content. You are a subject matter authority in search engine optimization and an excellent communicator who is excited to evangelize and drive adoption of SEO best practices. You understand the nuances of SEO content and are able to use SEO reporting tools to formulate data-driven insights and share your findings with marketing and non-marketing peers to continuously improve organic content. Do you value teamwork and take an inclusive approach to collaboration? You might be the next Elastician!

Responsibilities

• Co-create an Elastic SEO center of excellence with consistent SEO principles, standard processes, and experimentation to guide continuous search visibility and web traffic growth.
• Lead the development of SEO strategy for technical Elastic.co properties (i.e., Elk stack/platform content, Docs, Labs).
• Collaborate to build annual goals and metrics with Elastic marketing analytics, technical site owners, and our external SEO agency.
• Serve as the SEO authority for new web migrations, web refreshes, redesigns, or other website improvements.
• Guide our external agency to produce in-depth keyword research and competitive analysis, search intent/behavior research, and recommendations for new technical content (topics, formats, etc.).
• Establish and scale on-page SEO standards and compliance, including but not limited to, on-page narrative refreshes/rewrites, metadata improvements, copy optimizations, schema markup improvements, meta tags enhancements, cross-linking, etc.
• Provide SEO training and best practices to cross-functional teams to improve search visibility for technical site content.
• Conduct comprehensive technical SEO audits using our SEO tool, Botify, to identify and resolve technical issues impacting SEO such as crawl errors, improper canonicalization, page indexation issues, slow page speed, etc.
• Monitor search performance metrics, using Elastic dashboards and/or reports, and host monthly syncs to review and assist stakeholders optimize webpage content, improve user engagement, and identify new organic content opportunities.

Requirements

• 8+ years of hands-on SEO experience as an SEO strategist (or similar role) in high-tech, B2B software sales, agency, and/or PLG business model.
• Experience with SEO tools like SEMrush, Botify, Screaming Frog, and Google Search Console (GSC).
• Strong analytical skills and experience building and integrating SEO reporting/dashboards in Looker, Google Analytics (GA4), and Botify (or similar tool).
• Project management experience driving SEO improvements (bonus points for experience using project management tools like Github, and Adobe Workfront!).
• Comfortable working on a fully distributed team around the world.

Nice-to-haves

• Botify certified.

Benefits

• Competitive pay based on the work you do here and not your previous salary.
• Health coverage for you and your family in many locations.
• Ability to craft your calendar with flexible locations and schedules for many roles.
• Generous number of vacation days each year.
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service.
• Up to 40 hours each year to use toward volunteer projects you love.
• Embracing parenthood with minimum of 16 weeks of parental leave.