Strategic Accounts Marketing Manager

About the position

We are seeking an experienced and results-driven Marketing Manager for Strategic Accounts focused on Next Gen AI solutions to drive revenue growth through tailored marketing programs. This role will be instrumental in planning, executing, and optimizing marketing strategies for key accounts, including account intelligence, demand generation, reputation management, and sales enablement initiatives. You will collaborate closely with sales and Rev Marketing leadership to select high-potential accounts, develop data-driven marketing plans, and deliver impactful programs that support cross-selling and upselling opportunities.

Responsibilities

• Develop and Execute marketing programs for Next Gen AI Strategic Accounts to drive revenue growth.
• Responsible for planning and executing many marketing programs - e.g., account intelligence gathering, demand creation, reputation support, and sales enablement.
• Support sales and ABM leadership in selecting the most appropriate candidate accounts for one-to-one (large-account) and one-to-few marketing execution.
• Provide ongoing data and insights on strategic accounts and contacts within these accounts.
• Improve Account Penetration, Uncover Opportunities for Cross-Selling/ Upselling.
• Translate sales objectives (opportunity-based and relationship-based) into objectives and engagement plans for marketing support.
• Orchestrate and lead ongoing account check-ins with account executives to ensure account goals, key contacts, and account plans remain on track and discuss upcoming account requirements and modifications.
• Build comarketing plans with MTDC, telecom, and commercial & industrial accounts in support of revenue targets in line with local marketing plans.
• Oversee local elements of the database of existing customer accounts and the critical roles within them.
• Ensure leads generated by programs are appropriately assigned and handed off into the pre/post-event lead qualification process.
• Actively participates in and contributes to the planning, logistics, and direction of customer events, trade show participation, marketing/sales-related meetings, webinars, etc.
• Experience in accurately managing and reporting on an allocated budget and a proven track record in operational excellence.
• Facilitate market research requests from functional businesses in support of existing marketing campaigns and programs i.e. competitor research, market research covering technologies and trends, voice of the customer.

Requirements

• Ability to leverage data and insights in the development of customer marketing plans.
• Sales-led and marketing-led demand generation.
• Oral and written communication skills.
• Account Based Marketing Experience.
• Demonstrated experience working within cross-functional teams.
• Ability to work independently, manage multiple projects, and prioritize work to align with business needs.
• Excellent planning and organizational skills. Ability to organize and complete work on multiple projects concurrently.
• Excellent written and verbal communication skills, especially communicating appropriately within a diverse, multicultural environment.
• Solid problem-solving and decision-making skills.
• Strong analytical skills and experience in analyzing the effectiveness of marketing programs on key metrics (ROI, customer acquisition and retention, etc.), with the ability to conceptualize and think creatively.
• Experience in technology and the IT industry is highly desired.
• Ability to understand effective marketing and its relationship to Vertiv products, services and the sales cycle on a multinational level.
• PC experience and working knowledge of software: Word, Excel, PowerPoint, and Access.
• Microsoft Teams and SharePoint experience beneficial.
• Marketing Automation Platform (Eloqua) and/or CRM Platform (Oracle Sales Cloud), Sprinklr Social Media, experience a strong plus.
• Preferably if has knowledge of Wrike or has worked with a similar project management tool.
• Bachelor's degree in marketing or business, or comparable marketing qualification/experience.
• 7 to 10 years of previous marketing experience, ideally in a named or strategic account model.
• Three to five years of relevant industry experience.
• Proven experience working successfully with sales teams.

Benefits

• Equal Opportunity/Affirmative Action employer.
• Promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health.