Merck KGaA Darmstadt Germany - Rahway, NJ
posted 5 months ago
The Strategic Partnership Marketing, Senior Specialist for The Manuals is a pivotal role within our organization, focusing on the development and maintenance of strategic partnerships that enhance our medical information website. The Manuals, which has evolved from a book established in 1899 to a comprehensive online resource available in 14 languages, serves both consumers and medical professionals by providing critical information on symptoms, diagnosis, and treatment. This position is integral to our mission of increasing traffic to our website through innovative partnerships and marketing strategies. In this role, you will be responsible for identifying, developing, and executing strategic partnership opportunities that drive usage and traffic to our Manuals, specifically targeting Electronic Health Records (EHR), Artificial Intelligence (AI), and Health Information Technology (HIT) partners. You will work closely with various stakeholders to create linking agreements, implement infobutton functionality, and develop search widgets that enhance user experience and accessibility. A significant aspect of this position involves marketing efforts to promote key partnerships and attract new alliances within the healthcare and veterinary markets. Your responsibilities will also include attending trade shows to represent The Manuals, engage with potential partners, and raise awareness about our offerings. You will monitor existing agreements, ensure timely renewals, and provide technical assistance to partners. Additionally, you will collaborate with the creative team to ensure that marketing materials are current and effective, and you will manage both internal and external marketing plans to maximize our outreach and engagement.