SVP, Audience and Content

About the position

KERA is seeking a dynamic and experienced Senior Vice President (SVP), Audience and Content to lead our Audience Development team. This role is pivotal in centering the organization around audiences meeting our current audience where they are and introducing creative ways to invite new audiences to engage with and support us. Additionally, this role supports efforts across all departments at KERA to grow, know and monetize our users and platforms. This is an executive-level position that serves on KERA's Senior Management Team and supervises approximately 30 people across a portfolio of teams that function collaboratively on fundraising, digital products, content projects, marketing campaigns, engagement initiatives, design, live events, podcasting, video production, email and more. This position is classified as FLSA exempt, is not eligible for overtime and reports directly to KERA's President and CEO.

Responsibilities

• Lead and manage the Audience Development team, which includes Integrated Marketing, Events and Engagement, Digital Product, Email, Creative Services, and Video.
• Develop and execute strategies to enhance audience engagement and expand our reach across KERA's platforms, including KERA News, KXT 91.7, WRR 101.1 FM Classical, KERA Arts, KERA Kids, and the Denton Record-Chronicle.
• Collaborate with fundraising and sponsorship teams to raise funds for KERA's operations.
• Collaborate with various departments to ensure the successful implementation of audience development campaigns, live events, new product development, digital platforms and design services.
• Set blueprints for campaign messaging across channels using owned, earned and paid media strategies to accomplish organizational goals.
• Use data to define and test strategies to reach target audiences with specific messages and desired actions along their user journeys.
• Oversee the technical operations for digital assets, including web hosting, firewall, and streaming, and provide frontline coordination and support for custom dashboards, tools, and imports.
• Lead the development and execution of marketing and original video content across various platforms, ensuring high-quality storytelling that aligns with KERA's mission and brand identity.
• Drive new audiences to engaging storytelling and deepen our connection with communities through compelling content, on-air, online and in person.
• Oversee strategic partnerships and manage relationships with various organizations, companies and stakeholders across the North Texas region.
• Serve on KERA's Senior Management team.

Requirements

• Proven experience in audience development, content creation and digital strategy at a media or publishing company.
• Strong leadership skills with the ability to manage and inspire a diverse team.
• Experience fostering professional growth and development of team members through continuous training, mentorship, and performance feedback.
• Excellent cross-functional collaboration skills with experience managing projects with external partners.
• Ability to analyze trends and identify opportunities to reach targeted audiences through targeted content and innovative strategies.
• Experience with audience or customer engagement KPIs, data baselining and strategic goal setting and measurement.
• A comprehensive understanding of the growth and funnel drivers essential for a thriving membership model.
• Proficiency with a variety of creative tools and familiarity with creative process.

Nice-to-haves

• Fundraising experience
• A strong appetite for navigating and orchestrating change, specifically around media and marketing landscapes and the active evolution of the local news industry.
• Experience with nonprofits or public media and related compliance and requirements
• Experience in sustained brand partnerships, complex content collaborations, media mergers or acquisitions.

Benefits

• Comprehensive vacation (3 weeks), sick (8 days), personal time (2 days) and holidays (11 days)
• Comprehensive health, dental and vision insurance
• KERA-paid and short-term disability, basic life insurance and AD&D insurance
• Flexible scheduling and hybrid work environment
• 401k plan with KERA-contribution eligibility after six months of tenure
• Company culture focused on diversity, equity, inclusion and belonging
• Robust employee assistance program available to the employee and all members of the household