System Marketing Brand Manager - Specialty Care

About the position

Indiana University Health is seeking a dedicated and enthusiastic marketing professional to join our growing team and further our vision of making Indiana one of the nation's healthiest states. Communicating to both physician and consumer audiences, the System Marketing Brand Manager performs a wide variety of functions for the Specialty Care Marketing team and supports the achievement of strategic marketing objectives through the development and execution of effective marketing strategies and brand plans. The System Marketing Brand Manager will have the opportunity to work on a variety of service line and system priorities, as deemed appropriate.

Responsibilities

• Develops and implements service line marketing strategy and effective brand plans to achieve system and business unit short and long-term patient acquisition growth goals
• Leads the collaborative approach to developing and executing marketing initiatives, where input and expertise from various cross-functional teams are leveraged to achieve shared objectives
• Directs the creation of omni-channel marketing campaigns through agency collaboration, creative development and design to effectively represent specialty care services to target audiences (consumers and physicians)
• Monitors, interprets and reports performance data, along with competitive market insights and trends; identifying opportunities to refine the brand plan and optimize marketing campaigns to achieve brand measures of success
• Represents the voice of the customer and seeks insights through research; applies audience segmentation to marketing campaigns, collateral development and other tactics
• Supports internal and external content creation and identifies opportunities to amplify messaging through social media, public relations, physician liaisons and more

Requirements

• Bachelors Degree Required. Masters Optional.
• 5-7 years of relevant experience - preference toward degrees in Marketing, Business, Sales, Journalism, or healthcare-related field preferred
• Healthcare related industry experience, specifically, marketing to health care marketing professionals (HCPs) or physicians marketing and direct to consumer marketing
• Building and executing upon paid, owned and earned media campaigns
• Marketing strategy and planning, digital marketing and advertising agency management
• Experience with matrix organization and complex work environment
• Experience exhibiting professional judgment and diplomacy in handling unexpected problems and frequent interruptions

Nice-to-haves

• Experience in physician marketing and/or physician liaison team is a preferred