Talent Marketing Content Creator

$73,100 - $129,900/Yr

Wells Fargo - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

10,001+ employees

Credit Intermediation and Related Activities

About the position

Wells Fargo is seeking a Talent Marketing Content Creator (Sr. Marketing Consultant) to join the Global Talent Attraction & Engagement Team. This role focuses on developing, planning, and executing strategic talent marketing programs aimed at attracting and engaging diverse talent globally. The position involves producing high-impact content across various formats, including video, blog posts, and newsletters, while collaborating with Talent Acquisition partners to support their hiring needs.

Responsibilities

• Develop and produce engaging content for various channels, including video, email, and website.
• Write, edit, and optimize content to ensure it meets audience needs and business objectives.
• Regularly update content to maintain relevance and freshness.
• Plan and strategize content to align with business goals and stakeholder needs.
• Conduct market research and audience analysis to inform content decisions.
• Collaborate with stakeholders to ensure content supports overall talent marketing and business strategies.
• Track key metrics and generate insights to inform future content strategies.
• Prepare reports to communicate findings and recommendations to the team.
• Work with cross-functional teams to ensure cohesive messaging and design.
• Participate in brainstorming sessions and provide input on creative direction.
• Coordinate with team members to ensure timely delivery of content projects.
• Ensure all content meets brand guidelines and regulatory requirements.
• Review content for accuracy and consistency.
• Partner with Legal and Compliance for review of adherence to standards.
• Implement quality control processes to maintain high content standards.
• Identify appropriate stakeholders and work collaboratively to encourage diverse perspectives.
• Champion diversity, equity, and inclusion in all content creation.

Requirements

• 4+ years of Marketing, E-business, Digital Marketing, Digital Platforms experience, or equivalent demonstrated through work experience, training, military experience, or education.

Nice-to-haves

• Strategic marketing experience producing content and executing integrated campaigns using multiple talent channels.
• Experience as a Content Creator, copywriter, or similar role with a focus on omni-channel marketing.
• Experience creating compelling content that captivates targeted demographics.
• Experience working with content management systems, video editing tools, and creative suites.
• Strong writing and editing skills, with the ability to simplify complex concepts for diverse audiences.
• Marketing agency, advertising agency, or corporate brand management experience.
• Experience collaborating and influencing leaders, peers, and colleagues in a large, matrixed environment.
• Strong analytical skills to capture and analyze appropriate data to determine ROI and trends.
• Project management and implementation experience, managing projects from beginning to end.

Benefits

• Caregiver leave
• Commuter assistance
• Dependent care reimbursement
• Disability insurance
• Health insurance
• Life insurance
• Paid time off
• 401(k) Plan
• Critical illness insurance
• Accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement