Technical SEO Analyst

About the position

Join the Advance Auto Parts E-Commerce team and start reimagining the future of automotive retail. Disrupt the way consumers buy auto parts and join a fast-growing e-commerce team to take on the industry's biggest challengers. Our customers are can-do people who like to build, just like us. Our priorities are all about their satisfaction, trust and loyalty. The Digital development team is responsible for building solutions that drive the customer experience and, ultimately, enhance our bottom line as an organization. This team plays an integral, high-visibility role in working across the company's Marketing, Digital, and IT organizations. As a Technical SEO Analyst, you'll be directly involved with the strategy, planning, and execution of SEO initiatives and growing a well-established brand in the digital space throughout USA & Canada. You'll assess and understand each market's needs related to search and communicate them to various internal and external stakeholders. You'll work with a variety of people across the company and help to directly influence user-facing elements across the platform.

Responsibilities

• Partner with the SEO Manager on roadmap and strategy for the team
• Identify growth opportunities in core areas such as site infrastructure and site optimization
• Work closely with dedicated partners in Product/engineering to execute on key initiatives
• Collaborate with cross-functional stakeholders to make sure all team inputs are considered in SEO projects
• Own end-to-end SEO projects from ideation through to execution and reporting
• Conduct on-page content audits, content gap analyses, keyword research and more to ensure leading search, UX, and content best practices
• Conduct technical audits and site crawls to monitor site health and speed and provide actionable recommendations for stakeholders to improve performance
• Identify new content/backlink opportunities from search landscape
• Provide SEO education, providing best practices documentation to internal teams to ensure a strong understanding of the channel company-wide

Requirements

• 3+ years of in-house or agency SEO work experience
• Strong familiarity with technical SEO. Existing knowledge of basic web development (HTML + JavaScript) is preferred
• Proven history of collaborating alongside product and engineering teams to prioritize and scope work
• E-commerce SEO experience. Familiarity with competitive audits and tactical strategies to make the most of Google's changing SERP landscape
• Robust understanding of keyword research and entity analysis to create best in class site coverage and information architecture
• Data savviness and the ability to pull insights out of complex data sets
• Strong communication skills, and the ability to clearly and concisely articulate recommendations and insights leveraging only the most compelling data and analytics for support
• Familiarity with SEO tools (Botify, Screaming Frog, SEMRush, Google Search Console, Google Analytics, Conductor, Ahrefs, etc.). Familiarity with Jira and Power BI preferred