Technical Writer Strategist

Cary, NC

About the position

Imagine what you could do here. At Apple, new ideas have a way of becoming phenomenal products, services, and customer experiences very quickly. Bring passion and dedication to your job and there’s no telling what you could accomplish. From day one, you’ll have the opportunity to make meaningful contributions to the big picture inside our AppleCare Digital team. As writers and strategists in the AppleCare Digital group, we help customers around the globe to get the most out of their Apple products. We work with a collaborative team and author content that helps customers and advisors find the answers they need, when and where they need them. As a writer-strategist, you will be responsible for planning and writing support content that’s easy to find, use, and understand. You’ll work closely with SEO leads, project managers, and designers. You’ll conduct content reviews with key partners from engineering, product marketing, and legal teams. This role requires you to think critically about the content you create: How content fits together, what content to write, how customers will use it, when they’ll need it, and how they’ll find it. You will identify content gaps and propose logical ways to fill them based on data. You’ll build, review, and socialize content plans, progress, and results with partners and senior managers, and you’ll track KPIs to measure content effectiveness and optimize/improve content as needed.

Responsibilities

• Plan and write support content that’s easy to find, use, and understand.
• Work closely with SEO leads, project managers, and designers.
• Conduct content reviews with key partners from engineering, product marketing, and legal teams.
• Think critically about content creation and its usability.
• Identify content gaps and propose solutions based on data.
• Build, review, and socialize content plans with partners and senior managers.
• Track KPIs to measure content effectiveness and optimize as needed.

Requirements

• 3 years of related experience with a BA/BS degree in a technical writing or related field.
• Excellent communication, collaboration, and organizational skills.
• Experience writing sleek, user-focused content (technical writing is a plus).
• Ability to partner with engineering and marketing stakeholders to create content.
• Experience creating content plans and using data to make decisions.
• Understanding of usability principles and structured authoring to support AI.
• Ability to manage change requests with tact and timeliness.
• Ability to juggle multiple tasks for several projects on short timelines.
• Utilize common Key Performance Indicators found in content management organizations.
• Work diplomatically with a variety of personalities and work styles.

Nice-to-haves

• 6+ years of related experience with a Master's degree in a related field of study.
• Experience writing content for desktop, mobile, and other apps and channels.
• Experience with single-source content/CMS.
• Ability to synthesize content requests and data from multiple sources into cohesive content plans.
• Experience with style guides.
• Experience writing globally and accessibly.
• Skilled at socializing ideas across all levels of an organization.