Urology & Critical Care (UCC) Acute Care Global Marketing Manager, Capital Equipment (hybrid)

About the position

BD is one of the largest global medical technology companies in the world, dedicated to advancing health through innovative solutions. The Global Product Manager will play a crucial role in shaping and executing the strategic direction for the Capital portfolio, which includes products like Sensica(TM) and BBS Revolution(TM). This position requires a strong leader who can develop and execute commercial strategies, collaborate with regional marketers, and lead initiatives for long-term growth. The role offers flexibility to work on-site in Covington, GA for four days a week and remotely on Fridays.

Responsibilities

• Own the general management for the Capital portfolio globally, including commercial strategy, financial performance, demand and supply planning, budget management, and product line issue resolution.
• Own the strategy and execution of Electronic Medical Records (EMR) integration for the portfolio.
• Prioritize technical and commercial product requirements based on business and customer impact.
• Develop and execute bold commercial strategies to achieve business unit objectives worldwide, including market analysis, product innovations, and marketing collateral creation.
• Drive commercial growth by developing differentiated value propositions that address customer unmet needs through evidence generation.
• Collaborate effectively with regional marketing partners and other functions such as R&D, Medical Affairs, Regulatory, Quality, and Operations.
• Develop and deliver strategic global marketing plans, guiding regional marketing teams in their development.
• Lead initiatives to enhance user experience through usability testing and user feedback.
• Utilize data analytics to inform product decisions and track performance metrics.
• Adhere to all company policies, procedures, and business ethics codes.

Requirements

• Bachelor's degree required with a focus in marketing or business; MBA preferred.
• 3-5+ years of relevant marketing and/or commercial experience in life sciences, biotechnology, or healthcare.
• Experience in highly matrixed environments and leading cross-functional teams.
• Experience integrating products with Electronic Medical Records (EMR) systems.

Nice-to-haves

• Creative out-of-the-box mindset with intellectual curiosity and trend awareness.
• Strong leadership presence with negotiation and persuasion skills.
• Excellent organization skills and ability to meet tight deadlines.

Benefits

• Flexible work schedule with remote work options.
• Collaborative work environment that fosters creativity and innovation.