US Senior Marketing Manager

About the position

The US Senior Marketing Manager is accountable for liaising with our Sales, Partnerships, Global Marketing and Global Product teams to support across our full Go-To-Market (GTM) planning to execute marketing plans which support the growth of North America, and where relevant, support the other Global functions. The role is also responsible for any external relationships within the region that support our Marketing strategy. This role is based in either our Midtown NYC or San Jose, California, office, with in-office days Monday to Thursday and work-from-home on Fridays.

Responsibilities

• Conduct market research to identify target audiences, understand customer behavior, and analyze industry trends.
• Develop short and long-term marketing plans and strategies that align with the company's overall business objectives.
• Support and deliver a Partnerships marketing strategy to maximize visibility and sales of brands/retailers gift cards.
• Use data and customer insights to plan, execute and measure brand partner marketing campaigns.
• Accountable for end to end planning, setup, testing, implementation and post campaign reviews of brand partner campaigns.
• Seek and manage brand approvals for all campaigns across all channels for the US and Canada.
• Develop and execute all local B2B campaign & content calendar to drive new and repeat business for the US and Canada.
• Support the wider Global team with the implementation of B2C & B2B global campaigns.
• Own and manage Prezzee’s CMS changes for the US and Canada.
• Work with the US B2B Sales team and Partnerships team to manage, facilitate and execute any conferences or events.
• Liaise and work with the marketing team to ensure campaigns are running to deadlines.
• Develop briefs with stakeholders internally and externally to ensure alignment with business strategy.
• Oversee the creation of engaging and informative content for local marketing materials.
• Execute end to end campaigns including managing relationships with legal and relevant systems.
• Monitor and analyze the performance of marketing campaigns, measuring key metrics.
• Develop and maintain relevant internal and external partnerships.
• Work with Prezzee’s US PR agency to establish a plan that aligns with Prezzee goals.
• Seek legal approval for content and communicate with the global marketing team.
• Work with the global marketing & product teams to ensure collaboration and execution of go-to-market plans.
• Design and execute US GTM plans for existing products and new product launches.
• Analyze product marketing performance and create post implementation reviews.
• Support Global strategies and the growth of the business.
• Run marketing stand ups and ensure UK team members update their initiatives.
• Be responsible for the final check of all campaign execution.
• Ensure the global brand guidelines are followed.

Requirements

• 6-8 years of experience in a senior marketing or campaign management role.
• Proven track record in developing and executing marketing strategies.
• Comfortable working across multiple teams, including Sales, Account Managers, Partners, and Global teams.
• Strong ability to use data and insights to guide campaign decisions and optimize performance.
• Experience in end-to-end campaign management, from planning and execution to analysis and reporting.
• Excellent written and verbal communication skills.
• Comfortable using CMS, Microsoft Office (Excel, Word, PowerPoint), and other marketing tools.
• Ability to thrive in a fast-paced and sometimes ambiguous environment.

Benefits

• Incentive schemes based on company-wide targets and individual performance.
• Health, dental, vision, 401k.
• Generous Employee referral program and staff discounts.
• Flexible hours, Culture Swap Days & 30 day work from anywhere.
• Regular virtual and face-to-face events.
• Self led online learning with Litmos and Linkedin Learnings.
• Telus Wellbeing platform to support mental, social, financial and physical wellbeing.