Utility Program Marketing Manager - Grid Services

About the position

At Resideo Grid Services, we're revolutionizing residential energy management. Through innovative smart software and connected devices, we help utilities optimize their grid operations while enabling homeowners to reduce their energy consumption and costs. Our virtual power plant and demand response technologies are creating a more sustainable future for energy consumption. We're seeking an experienced Utility Load Management Program Marketing Manager to join our Grid Services team. In this role, you'll drive the marketing strategy for our demand response and load management solutions, helping utilities optimize their grid operations and achieve their energy efficiency goals. You'll work closely with product management, business development, and utility partners to increase adoption of our load management programs.

Responsibilities

• Develop comprehensive marketing strategies for demand response and load management solutions
• Create compelling messaging that resonates with utility decision-makers and program managers
• Design marketing campaigns that drive participation in demand response and other residential energy management programs
• Articulate Resideo's value proposition of residential load management solutions to utilities and partners
• Create marketing materials that effectively communicate load management program benefits
• Create case studies showcasing successful utility demand response implementations
• Design program enrollment and engagement campaigns for utility customers
• Develop content highlighting peak load reduction and grid optimization achievements
• Collaborate with utility partners to develop co-marketing programs
• Work with business development to create utility program marketing toolkits
• Partner with product teams to align marketing messages with utility needs
• Support utility customer success stories and testimonial development
• Track and report on load management program marketing metrics
• Analyze program enrollment and participation rates
• Monitor utility satisfaction and program effectiveness
• Identify opportunities to optimize marketing strategies based on program results

Requirements

• 7+ years of experience in utility program marketing, or fields such as energy, electricity, or power
• Proven track record managing multiple marketing demand response or energy efficiency programs simultaneously
• Experience with utility marketing program design and implementation

Nice-to-haves

• Deep understanding of utility load management and demand response
• Experience with virtual power plant (VPP) technologies
• Knowledge of utility regulatory environment and utility operations
• Familiarity with utility incentive structures
• A background in utility customer engagement strategies
• Ability to translate technical concepts into program benefits
• Proficient analytical and communication skills
• Proficient project management skills
• Excellence in stakeholder management
• Data-driven decision-making skills

Benefits

• The opportunity to drive the adoption of innovative load management solutions and support utilities to achieve their demand response goals
• The opportunity to work with cutting-edge load management technology & solutions, such as: Demand Response Programs, Peak Load Management, Grid Optimization, Virtual Power Plants, Time-of-Use Programs, Behavioral Energy Efficiency, Connected Device Management, and Emergency Load Reduction
• Contribute to a more sustainable energy future and shape the future of grid optimization!