Vertical Marketing Associate

About the position

The Vertical Marketing Associate will support the development and execution of vertical marketing strategies and campaigns. This role works closely with Sales, Product, Partnerships, and Marketing teams to drive business and market growth through targeted vertical marketing initiatives. The ideal candidate is an action-oriented, strategic marketer with a strong customer-centric mindset, excellent critical thinking skills, and a passion for driving results. This is an excellent opportunity for a proactive and detail-oriented marketing professional to contribute to the success of a growing vertical marketing team.

Responsibilities

• Assist in creating and executing vertical-specific marketing collateral, event playbooks, webinars, and other campaign materials.
• Research and identify marketing campaign opportunities within core verticals, leveraging trade publications, social media groups, and influencer networks.
• Support the execution of marketing strategies across various channels, including partner marketing, influencer outreach, and industry events.
• Analyze key performance metrics using tools like Excel, Sigma, Salesforce, and Google Sheets to optimize strategies and improve ROI.
• Execute Vertical Marketing Lead’s event plan, including strategies and tactics to optimize conversion before, during and after event.
• Collaborate with Vertical Marketing Lead, GTM Partnerships, Sales, and other Marketing teams to deploy marketing campaigns through key partners and influencers.
• Conduct industry research and gather customer insights to shape marketing strategies and messaging.
• Participate in strategy, sales, and partnerships meetings and contribute to the development of go-to-market plans.
• Coordinate cross-functional initiatives to align vertical marketing efforts across the organization.
• Perform additional projects and initiatives as assigned.

Requirements

• Bachelor's degree in business, marketing, communications, or a related field.
• 1-3 years of experience in demand generation, lead generation, or similar marketing roles, preferably in a B2B SaaS environment.
• Strong understanding of digital marketing channels, content strategy, and campaign execution.
• Proficiency in Google Workspace and familiarity with Sigma, Salesforce, Marketo, Canva and evolving AI tools.
• Customer-centric mindset with the ability to empathize with customers and address their needs effectively.
• Excellent and proactive communicator.
• Exceptional bias to action with the ability to work independently and drive impact.
• Strong collaboration skills and the ability to work cross-functionally with different teams.
• Ability to work in-office at the Lehi HQ 5 days per week.

Benefits

• Open and transparent culture
• Life insurance, long and short-term disability coverage
• Paid maternity and paternity leave
• Fertility Benefits
• Generous vacation time, plus three 4-day summer holiday weekends
• Excellent medical, dental, and vision benefits
• 401k Plan
• Bi-annual swag drops with cool Podium gear and apparel
• A stellar HQ (Utah) gym with local professional coaches and classes offered
• Onsite HQ (Utah) child care center, subsidized for employees
• Additional benefits for fully remote employees