Vice President Public Affairs Market Manager

Full-time - Senior

Westwood, MA

Credit Intermediation and Related Activities

About the position

The Vice President - Public Affairs Market Manager - Massachusetts is a pivotal role that reports directly to the New England Director of Public Affairs. This position is responsible for establishing and executing the charitable giving strategy for the market, ensuring that the bank's contributions align with community needs and organizational goals. The ideal candidate will be an experienced, creative, and energetic professional in public affairs, communications, or marketing, with a strong background in charitable giving and grant making. The role demands a detail-oriented approach to various departmental operations and initiatives, requiring the ability to manage multiple tasks and deadlines in a fast-paced environment. The individual will represent the bank at community events, leveraging charitable contributions, grant making, executive engagement, volunteerism, and overall community outreach activities based on a data-driven approach to specific market needs. The primary function of this role is to effectively manage and execute the bank's charitable contributions and initiatives, ensuring compliance with all policies and procedures of the Citizens Philanthropic Foundation and Citizens' giving committees. The manager will utilize a data-driven approach to make strategic philanthropic recommendations, track and report metrics/results of charitable giving initiatives, and demonstrate the business impact of these activities. Additionally, the position involves supporting state-level government affairs relations, increasing the visibility of the bank's charitable activities, and managing colleague engagement programs. The candidate will also collaborate with various internal teams to ensure consistent community messaging and execute key economic development initiatives in partnership with the Community Development Market Manager. The role requires a strategic understanding of various initiatives and their impact on corporate objectives, as well as the ability to execute against strategy and drive results. The successful candidate will have experience in budget management, effective time management, and organizational skills, along with the ability to work independently and as part of a team. A Bachelor's Degree in a related field is required, along with a minimum of 5-7 years of relevant experience.

Responsibilities

• Strategize and execute local charitable contributions activities including grant database administration and budget management.
• Utilize a data-driven approach to make strategic philanthropic recommendations for the local market.
• Regularly track and report metrics/results of charitable giving initiatives and demonstrate business impact.
• Support state level government affairs relations and assist in arranging meetings as appropriate.
• Work with the Director of Public Affairs to position senior leaders strategically in local communities.
• Increase visibility of the bank's charitable giving activities through content creation and media recommendations.
• Liaise with internal business line partners to create consistent community messaging.
• Manage and execute colleague engagement (volunteer) programs on a local level.
• Develop and execute activations to support signature initiatives such as Workforce Development and Financial Empowerment.
• Execute key economic development initiatives with local charitable contributions for CRA credit in partnership with the Community Development Market Manager.
• Identify and activate corporate sponsorships in the local market to ensure public relations value.
• Prepare event briefs and speaking remarks for Executive Leadership at community events.
• Adhere to corporate risk and compliance guidelines to ensure favorable audit results.

Requirements

• Minimum 5-7 years of diverse charitable giving, grant making, and/or corporate communications/marketing experience.
• Experience developing strategic partnerships that drive brand favorability using metrics and measurement to assess impact.
• Experience in state and local government relations is strongly preferred.
• Exemplary writing, verbal, and problem-solving skills; able to anticipate and resolve issues effectively.
• Strategic understanding of various initiatives and their impact on corporate objectives.
• Ability to execute against strategy and drive results; demonstrated creative/critical thinking.
• Budget management experience.
• Effective time management and organizational skills; solid work ethic.
• Ability to manage multiple, changing priorities effectively.
• Ability to plan, implement, and manage complex projects to successful completion.
• Ability to work independently and as a member of a team.
• Experience in banking/financial services is preferred.
• Proficiency in Microsoft Office Suite.

Nice-to-haves

• Experience in community outreach and engagement strategies.
• Familiarity with metrics and measurement tools for assessing philanthropic impact.
• Knowledge of local community needs and trends.

Benefits

• Customer-centric culture focused on helping customers and giving back to local communities.
• Access to training and tools to accelerate potential and maximize career growth.