Virtual Specialist Office Assistant (FWS)

Morehead State University - Morehead, KY

Full-time - Entry Level

Morehead, KY

Educational Services

About the position

The Virtual Specialist Work Study Assistant will play a crucial role in supporting Morehead State University's enrollment efforts, particularly in the area of admissions recruitment. This position is designed to enhance the university's online presence through the creation of engaging and dynamic content across various social media platforms. The successful candidate will work closely with the Virtual Recruitment Specialist and other team members to develop strategies that increase engagement with students, faculty, staff, and the broader community. In this role, the assistant will be responsible for content creation, which involves developing and producing compelling, creative, and on-brand content for the university's admissions social media accounts. This includes researching current trends, brainstorming innovative ideas, scripting, shooting, and editing videos that resonate with the target audience. The assistant will also collaborate with the Virtual Recruitment Specialist to help shape the content strategy, providing input on the types of content that will engage the university's community while maintaining a positive and inclusive online presence. Additionally, the assistant will assist in managing the day-to-day activities of the social media accounts, which includes posting content, monitoring comments, responding to messages, and fostering a sense of community among followers. The role also involves monitoring analytics and engagement metrics to evaluate the effectiveness of the content, providing regular reports and recommendations for improvement. The assistant will collaborate with other social media team members to cross-promote content on various platforms, ensuring a cohesive and consistent message across all channels. Staying updated with the latest trends and challenges is essential, as is the ability to recommend relevant and innovative ideas for content. The assistant will also work with various student organizations, clubs, and departments to create joint content that showcases the diversity of campus life, acting as a positive ambassador for the university in all produced content.

Responsibilities

• Develop and produce compelling, creative, and on-brand content for Morehead State University's Admissions social media accounts.
• Collaborate with the Virtual Recruitment Specialist to help shape the content strategy.
• Assist in managing the account's day-to-day activities, including posting, monitoring comments, and responding to messages.
• Monitor analytics and engagement metrics to evaluate the effectiveness of content.
• Provide regular reports and recommendations to improve performance and reach.
• Collaborate with other social media team members to cross-promote content on other platforms.
• Stay updated with the latest trends, challenges, and features in social media.
• Collaborate with various student organizations, clubs, and departments to create joint content.
• Act as a positive and enthusiastic ambassador for the university.

Requirements

• Currently enrolled as a student at Morehead State University.
• Strong understanding of TikTok's platform, trends, and culture.
• Proficiency in video shooting and editing techniques, with access to necessary equipment (e.g., smartphone, editing software).
• Creativity and the ability to think outside the box to create engaging and viral content.
• Excellent communication skills and a good understanding of social media etiquette.
• Enthusiastic about social media, digital marketing, and storytelling.
• Basic analytical skills to track performance and make data-driven decisions.
• Time management and organizational skills to handle multiple projects and deadlines.
• Ability to work independently and as part of a team.