vp Brand Marketing, Foot Locker, North America

Foot Locker • New York, NY

391d • $200,000 - $260,000

About The Position

The Vice President of Foot Locker North America Marketing is a key leadership role responsible for overseeing all marketing aspects for Foot Locker and Kids Foot Locker in the U.S. and Canada. This hybrid position requires a passion for sneakers and basketball culture, focusing on creating and executing innovative brand strategies to enhance customer engagement, loyalty, and business growth. The role involves translating customer goals into measurable marketing plans and driving brand relevance through various channels.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Minimum 15 years of marketing experience with at least 10 years in leadership roles.
• Passion for sneakers and basketball culture.
• Experience in omni-channel retail.
• Proven track record in driving customer acquisition and retention.
• Extensive experience in brand strategy, campaign briefing, and management.
• Strong cross-functional collaboration skills across various internal partners.
• Customer and results-oriented mindset.
• Enthusiastic, motivated, innovative, and a creative team player.

Responsibilities

• Develop and implement an omni customer-led marketing strategy with clear KPIs to achieve acquisition and retention goals.
• Build a marketing culture centered around the customer, driven by insights and continuous optimization.
• Synthesize priorities and create comprehensive plans to drive demand, effectively managing budget and resources.
• Maximize and grow the brand's position in basketball through sports marketing and strategic partnerships, particularly with the NBA.
• Develop innovative retail, social, and digital storytelling experiences that push the brand forward.
• Lead social strategy innovation by leveraging creators, influencers, and platform-led ideas.
• Partner with General Managers to execute multi-year growth strategies for Foot Locker and Kids Foot Locker.
• Collaborate with Partner Marketing to enhance demand creation and strengthen brand partner relationships.
• Work with global marketing leads to maximize campaign impact across regions.
• Drive authentic community engagement at the local level with national reach and measurable impact.
• Grow and develop a high-performing team of marketers.

Benefits

• Employee Discount
• Paid Time Off
• Medical, Dental, and Vision Coverage
• 401(k) and Roth 401(k)
• Stock Purchase Plan
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture
• Employee Resource Groups

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Industry: Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
• Education Level: Bachelor's degree