Synchrony - Kansas City, KS
posted 5 months ago
The VP, Specialty Retail Marketing Leader will spearhead the marketing organization for retail financing programs specifically tailored for the specialty retail industry. This role is pivotal in crafting and executing marketing strategies and tactics that align with our retail partners' business objectives while also driving Synchrony's growth metrics. The successful candidate will collaborate closely with both the Synchrony sales organization and our retail partners to foster incremental cardholder growth and enhance card usage. This position not only requires strategic oversight but also involves direct leadership of a team, ensuring that marketing initiatives are effectively implemented and monitored for success. In this capacity, the VP will partner with business and client teams to lead the development and execution of dynamic annual growth strategies and plans. This includes creating new client financing program value propositions and go-to-market strategies, establishing key relationships at senior levels within client organizations, and integrating clients' business objectives and marketing calendars into the planning process. The role demands a keen understanding of market dynamics, allowing the leader to optimize marketing spend and identify portfolio segments that can be targeted for growth. The VP will manage all aspects of the value proposition, including acquisition offers, lifecycle campaigns, and loyalty programs, while also tracking industry trends and customer experience metrics. Ensuring program profitability and penetration through continuous enhancements is crucial, as is the ability to drive programs that function effectively in a multi-channel environment. The role also involves monitoring and managing performance against key credit and marketing metrics, assisting in the Synchrony Financial planning cycle, and leading a team of direct reports to achieve these objectives. Additional responsibilities may include special projects as assigned, making this a dynamic and impactful leadership position.