Walmart Media Buyer Associate

About the position

As a Walmart Media Buyer Associate, you will play a crucial role in shaping how CPG brands interact with the digital ecosystem. You will be responsible for managing and executing Walmart PPC campaigns, ensuring that they meet and exceed performance metrics. Your data-driven approach will help you anticipate problems and optimize campaigns effectively, contributing to revenue growth and client satisfaction.

Responsibilities

• Full understanding and execution of Walmart PPC products, including Sponsored Products and Sponsored Brands.
• Plan, manage, and execute Walmart PPC campaigns for multiple clients simultaneously.
• Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or Cost per Acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.
• Manage a sizable book of business, consisting of multiple brands/clients, ranging from small to large in size.
• Communicate with those clients on at least a weekly basis, providing quality and frequent cadences.
• Present quarterly forecasting and performance to all brands in your book of business.
• Leverage all analytical and reporting tools available to extract maximum value from available information.
• Create and analyze performance reports to inform relevant teams.
• Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.
• Constantly learn and experiment with new effective bidding, ad placement, and management techniques.
• Manage and leverage each campaign's risk and loss pool for ongoing testing and experimentation.
• Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.
• Participate in budget allocation for different channels and platforms.

Requirements

• Passion for eCommerce and ongoing learning.
• Deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital.
• Excellent organization, tactical, analytical/data management, Excel, and communication skills.