Web Services and Digital Marketing Manager

About the position

Flathead Valley Community College is an outstanding public community college located on a beautiful campus in Kalispell, Montana with panoramic views of the northern Rocky Mountains and Glacier National Park. Our vision is to improve lives through learning, and the trustees, faculty and staff are dedicated to values that foster and preserve the spirit of our college and promote and support the well-being and economic development of the communities we serve. The Web Services and Digital Marketing Manager oversees FVCC's website, ensuring an engaging, user-friendly experience that supports student enrollment, community engagement and institutional goals. This role manages website updates, structure, and content while ensuring accessibility, SEO optimization and brand consistency. Additionally, the position tracks and analyzes marketing data, providing insights to improve digital strategies, enhance user engagement and support decision-making.

Responsibilities

• Oversees day-to-day updates and maintenance of the college's website, ensuring functionality, accessibility and ease of navigation.
• Manages the development, design, and ongoing improvements of all aspects of FVCC's website to enhance user experience and engagement.
• Aligns website content with the college's established brand and communication strategies, ensuring consistency across all pages.
• Monitors and enforces brand standards, creating and maintaining an in-house web style guide based on best practices.
• Keeps website domain and hosting registrations current, along with other web-based subscriptions.
• Creates, writes, edits and manages web content in collaboration with marketing team members and campus colleagues.
• Monitors web analytics, conducts usability testing and troubleshoots technical issues to maximize site performance and user experience.
• Manages and optimizes FVCC's Google Business listings.
• Ensures compliance with Section 508 (Accessibility) standards, SEO best practices, and other web regulations.
• Updates and installs mandatory third-party plugins and maintains links to other databases.
• Plays a key role in developing, managing, and analyzing digital newsletters and email marketing campaigns to effectively engage students, donors, and the community.
• Researches, evaluates, recommends and implements systems to efficiently store, organize and optimize marketing assets (photography, video, and digital content) for maximum team productivity.
• Evaluates and suggests platforms, tools, and workflows that improve efficiency in website management, digital marketing and content storage.
• Pulls, analyzes and interprets website and marketing performance data to assess user behavior, campaign effectiveness, and engagement metrics.
• Provides strategic recommendations based on data insights to enhance digital marketing efforts and improve website performance.
• Maximizes SEO strategies to increase the college's online visibility and search rankings.
• Stays informed about professional trends and ethics in telecommunications technology and applies industry best practices to website management and digital marketing efforts.
• Works closely with IT and Institutional Research to ensure seamless integration of digital platforms, data accuracy and website functionality.
• Serves on the Data Governance Board, contributing to policies and best practices related to data management and digital communications.

Requirements

• Bachelor's degree in computer science, IT, systems engineering, web development, marketing or a closely related field from an accredited higher education institution AND a minimum of three years of experience managing content and production for high-traffic websites.
• Associate's degree in computer science, IT, systems engineering, web development, marketing or a closely related field from an accredited higher education institution AND a minimum of five years of experience managing content and production for high-traffic websites.

Nice-to-haves

• Familiarity with Adobe Creative Suite, Canva, and similar editing tools.
• Ability to use WordPress and other website content management systems.
• Experience with digital marketing best practices.
• Knowledge of web analytics tools and usability testing methods.

Benefits

• Generous employer contributions towards Health/Vision & Dental.
• Up to 15 vacation days, 12 sick days, and 12 holidays.
• Montana Public Employee's Retirement System and a 403(b) match up to 7%.
• Tuition Waiver benefits for you and your dependents.