About the position
The Channel Manager at American Woodmark is a pivotal role responsible for a targeted segment of the business, focusing on the development and execution of marketing strategies as outlined by the business leadership team. This position requires a strategic mindset to align customer requests and market trends with the company's internal capabilities and overall strategy. The Channel Manager will oversee the entire new product life cycle, which includes product introductions, improvements, and discontinuances, ensuring that new programs are launched effectively. This role also involves providing strategic input to key company initiatives and managing project timelines to meet business goals. In addition to strategic planning, the Channel Manager will lead cross-functional teams that include sales, product management, customer care, quality, engineering, and finance. This collaboration is essential for creating a cohesive approach to product launches and marketing strategies. The Channel Manager will also be responsible for developing marketing plans that drive brand voice within the channel, training sales teams on brand programs, and creating marketing materials such as catalogs, brochures, and promotional campaigns. The ideal candidate will possess strong analytical skills and technical acumen, enabling them to track market trends and conduct competitive price analysis. They will serve as a trend expert for retail partner presentations and provide insights into product performance and brand analysis. The role also includes managing agency relationships and addressing ad-hoc marketing requests from the commercial team and customers. Overall, the Channel Manager plays a crucial role in ensuring that American Woodmark maintains its commitment to customer satisfaction and excellence while driving business growth.
Responsibilities
- Develop and execute marketing strategies for targeted business segments.
- Manage the new product life cycle including introductions, improvements, and discontinuances.
- Lead cross-functional teams to engage various departments in product launches.
- Create launch presentations and videos to communicate product changes.
- Establish marketing plans to drive brand voice and train sales teams.
- Build and execute strategies for channel merchandising and marketing assets.
- Track market trends and conduct competitive price analysis.
- Manage agency relationships and improve process efficiency.
- Develop and execute pricing strategies and manage price changes with retail partners.
- Lead internal and external presentations and deliver customer-specific plans.
Requirements
- Minimum of 5 years of experience in marketing, sales, business development, project management, or product management.
- Experience in leading teams and managing cross-functional projects.
- Advanced planning, project management, and organizational skills.
- Strong oral and written communication skills, including business presentations.
- Demonstrated analytical skills and technical acumen.
- Proficiency in Microsoft products and marketing technology.
- Ability to build effective business relationships with clients.
- Creativity and attention to detail in marketing initiatives.
- Adaptability to a fast-paced, dynamic work environment.
Nice-to-haves
- Graduate degree in business, marketing, or related field.
Benefits
- Competitive Compensation
- Health Care Benefits
- Paid Holidays
- Paid Vacation Days
- Paid Sick Days
- 401(k) Match
- Tuition Assistance
- Relocation Assistance when available
