The Manager, PSHB Product at GEHA will play a pivotal role in shaping the strategic direction of our health and dental plan portfolios. This position is crucial for driving product innovation, overseeing the product lifecycle, and maintaining strong relationships with stakeholders and business partners. The Manager will be responsible for the ideation, design, and development of products that meet the evolving needs of federal employees and retirees. This role requires a strategic leader who can foster a culture of market insight and innovation while leading a team of product owners. The Manager will be accountable for delivering compelling product value propositions that resonate with key market segments, ensuring that GEHA PSHB products deliver significant value to our customers. In this role, you will spearhead product ideation, design, and development while managing the complete product life cycle. You will conduct product segmentation and competitive assessments to position GEHA offerings strategically in the marketplace. Additionally, you will oversee the development and implementation of PSHB plans, ensuring they meet market needs and regulatory requirements. Crafting and conveying the value story of products will empower product owners to align their work with a strategic vision. You will set and execute the strategic direction for the product line, ensuring it resonates with organizational goals and market opportunities. Furthermore, you will manage the product portfolio, overseeing development, life cycle management, and end-of-life strategies, while building and maintaining strong collaborative relationships with internal teams, external partners, and key stakeholders. Driving innovation by leveraging market insights, customer feedback, and competitive intelligence will be essential to inform product development.