Marketing Coordinator- Madisonville-Hopkins County Sportsplex

Publix - Madisonville, KY

Full-time - Entry Level

Madisonville, KY

Food and Beverage Retailers

About the position

The Marketing Coordinator at Madisonville-Hopkins County Sportsplex is responsible for promoting the facility as a premier destination for sports, recreation, and training. This role involves creating and executing marketing plans, managing digital content, and building relationships with local organizations to enhance community engagement and increase foot traffic to the Sportsplex.

Responsibilities

• Creating the marketing plan in partnership with the General Manager
• Executing the marketing plan and strategic initiatives
• Managing and updating the venue website
• Content development for digital or social media
• Designing flyers and promotional materials
• Managing social media business accounts including regular posting and management of content calendar
• Preparing and presenting regular reporting on marketing strategy and results
• Capturing quality video content of guests, leagues, events, and programs
• Developing creative ideas to improve foot traffic into Madisonville-Hopkins County Sportsplex
• Creating and executing promotional contests, giveaways, and membership events
• Building relationships with schools, churches, and other businesses
• Increasing social media followers and the number of positive Google reviews
• Updating the in-house digital marketing/advertising campaigns
• Monitoring guest feedback, reviews, and ratings and consistently presenting trends to the General Manager
• Assisting with all complex public relations efforts, inquiries, and strategies
• All other duties assigned by the General Manager

Requirements

• Bachelor's degree in business administration, marketing, or advertising; or a minimum of 2 years of experience in a similar position
• Proven success in generating awareness through consumer marketing and branding
• Experience in youth and amateur sports as a consumer, marketing professional, or other relevant experience
• Action-oriented personality with a 'get it done' attitude and proficiency for efficiency
• Experience with DSLR camera for photos and video is preferred
• Experience in using a CRM to manage and nurture potential or current customers
• Proven experience in the successful launch of destination-specific advertising/marketing campaigns
• Experience and success in promoting special events
• Prior experience in marketing research to gain consumer insights
• Management of venue website in the WordPress platform
• Experience in measuring and reporting marketing/advertising campaign analytics

Nice-to-haves

• Entry level or beginner knowledge in Adobe Creative Suite, specifically in InDesign and Illustrator
• Technologically savvy with skills in using multiple platforms or software for a variety of tasks such as cloud file management or project management

Benefits

• Collaborative and supportive work culture
• Opportunities for career growth
• Recognition as a Top Workplace