Senior Campaigns Manager (Developer Marketing)

$160,000 - $207,500/Yr

Circle - Financial Services - Los Angeles, CA

Full-time - Senior

Los Angeles, CA

About the position

Circle is seeking a dynamic and experienced Senior Developer Marketing Manager to join our Demand Generation team. This role focuses on spearheading demand generation strategies for Web3 Services and Circle Infrastructure products, ensuring effective collaboration with cross-functional teams to drive product adoption and awareness among developers.

Responsibilities

• Drive demand generation for Web3 Services Products, optimizing strategies to reach and engage the target audience.
• Create awareness and adoption with developers through campaign efforts.
• Manage product launches, coordinating with multiple internal teams for successful rollouts.
• Collaborate closely with developer marketing, product marketing, and product teams to align on strategies and goals.
• Develop and execute comprehensive marketing plans and campaigns based on goals & OKRs.
• Monitor industry trends and competitive landscape to inform marketing strategies.
• Measure and report the performance of all developer demand generation initiatives against goals (ROI and KPIs).
• Foster strong relationships with key stakeholders within the company and in the developer community.

Requirements

• 7+ years of experience in Developer Marketing or Product Marketing preferred.
• Expertise in product launches and marketing to developers, with experience in the crypto industry.
• Proven track record of developing and executing successful product launch plans that lead to adoption at scale.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
• Exceptional collaboration skills and ability to engage with cross-functional leaders to drive results.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Ownership and accountability of key projects and product launch adoption.
• Exceptional interpersonal skills, including strong verbal, listening, and written communication.
• Demonstrated success navigating complex business environments and driving efficient execution.

Nice-to-haves

• Experience/familiarity with 6Sense, Seismic, HubSpot, Slack, Apple MacOS, and GSuite preferred.
• Bi-lingual is a plus.

Benefits

• Competitive salary with a base pay range of $160,000 - $207,500.
• Equal opportunity employer with a commitment to diversity.
• Participation in the E-Verify Program in certain locations.