Senior UX Email Product Designer/Developer - Operational Communications

Full-time - Mid Level

Remote - Brooklyn Park, MN

General Merchandise Retailers

About the position

The Senior UX Email Product Designer/Developer is responsible for designing and developing responsive emails for Target's operational communications. This role involves creating high-quality email code, collaborating with a team of designers and developers, and ensuring that emails are user-centered and aligned with brand standards. The position requires a blend of design and coding skills to enhance the digital experience for Target's guests and team members.

Responsibilities

• Create world-class, responsive email code for the operational side of Target.com.
• Explore personalization and human-centered design in email communications.
• Generate new concepts and facilitate A/B testing based on feedback.
• Own final email code delivery, primarily using Salesforce Marketing Cloud.
• Create fluid, responsive front-end HTML designs and connect back-end services using AMPscript.
• Execute end-to-end testing of each email using Salesforce Marketing Cloud and Litmus.
• Participate in the UX process from discovery to production.
• Leverage insights and data to pursue user-centric outcomes.
• Create design deliverables such as journey maps, wireframes, and prototypes.
• Collaborate with designers, developers, product managers, and accessibility team members.

Requirements

• 4+ years of experience with HTML/CSS front-end coding for email.
• Minimum of 3 years of coding and email development for Marketing Automation platforms.
• Expertise in Adobe Creative Suite, Figma, or equivalent tools.
• Experience with Litmus, Email on Acid, or equivalent testing tools.
• Willingness to adopt new technologies and frameworks.
• Knowledge of design thinking and the design process.
• Strong problem-solving skills and ability to handle multiple priorities.
• Ability to translate technical explanations to non-technical parties.
• Passion for email design and development.
• Experience with AMPscript is a plus.

Nice-to-haves

• Experience with additional email service providers (ESPs) beyond Salesforce Marketing Cloud.

Benefits

• Comprehensive health benefits including medical, vision, dental, and life insurance.
• 401(k) plan.
• Employee discount program.
• Short-term and long-term disability insurance.
• Paid sick leave.
• Paid national holidays.
• Paid vacation.