1 to 1 Marketing Coordinator

Helzberg Diamonds - North Kansas City, MO

Part-time,Full-time - Entry Level

North Kansas City, MO

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The 1 to 1 Marketing Coordinator at Helzberg Diamonds is responsible for enhancing revenue through personalized marketing channels such as direct mail, email, and SMS. This role involves collaborating with various internal teams and external vendors to ensure timely and budget-compliant execution of marketing messages aimed at increasing customer retention and engagement. The coordinator will also manage A/B testing and work closely with analytics to optimize customer targeting and promotional strategies.

Responsibilities

• Collaborate with cross-functional teams on content calendar and briefs for promotions and triggered campaigns.
• Ensure all 1:1 marketing communications are sent to the right customer, at the right time, with the right message.
• Manage A/B testing to increase website sessions, purchases, and customer lifetime value.
• Partner with the Analytics team for customer segmentation and targeted messaging.
• Work with Merchandise on featured items and pricing/promotion details.
• Coordinate with the Ecommerce team to determine optimal landing pages for marketing links.
• Support the Marketing and E-Commerce planning process by updating planning documents as needed.
• Stay current on email and SMS best practices and compliance regulations.
• Manage tracking codes for Google Analytics reporting and launching new email campaigns.

Requirements

• Bachelor's degree in business, marketing, or a related field.
• Two or more years of experience in marketing preferred.
• Strong attention to detail and organizational skills.
• Good business writing and presentation skills.
• Ability to communicate clearly and effectively across a broad range of business partners.
• Ability to build and maintain strong relationships with internal departments and external partners.