The Salvation Army - Carson, CA
posted about 2 months ago
The Salvation Army is seeking a Digital Marketing Specialist to manage all Internet marketing and fundraising strategies for the Southern California Division. This role involves coordinating the divisional website, overseeing electronic communications, and implementing various digital fundraising initiatives. The Digital Marketing Specialist will work closely with the Community Relations team to develop integrated campaigns, enhance social media presence, and support special events. The position requires a proactive approach to curating and developing new online marketing strategies aimed at fundraising, prospecting, and engaging donors. Key responsibilities include maintaining the divisional website by developing new content and interactive features, managing the events calendar, and updating news releases and fundraising campaigns. The specialist will also manage the division's email program, ensuring timely execution of online fundraising efforts, and will provide quarterly reports to analyze email and site metrics for performance improvement. Collaboration with the Database Manager and Donor Processors is essential to synchronize online databases with donor and gift information. In addition, the Digital Marketing Specialist will be responsible for managing and promoting the Virtual Red Kettle initiative, developing new internet marketing strategies, and providing oversight and training for Corps or Program websites. The role also includes creating strategies and content for e-communications to donors, consulting with the Community & Marketing Director on editorial components, and staying informed on emerging online technologies. The specialist will also create in-house artwork for various marketing materials and support the Direct Marketing team and Development Department as needed.