1428157 - Director, Marketing Analytics & Business Intelligence

Cisco - Seattle, WA

Full-time - Senior

Remote - Seattle, WA

Computer and Electronic Product Manufacturing

About the position

The Director of Marketing Analytics & Business Intelligence at Cisco is a pivotal role responsible for driving measurement, reporting, and return on investment analysis for marketing efforts. This position requires a dynamic marketing professional with expertise in customer and marketing analytics, particularly in the B2B SaaS sector. The role involves building and maintaining reporting dashboards, collaborating with cross-functional leadership, and presenting insights derived from data analysis to decision-makers. The ideal candidate will leverage analytical tools to transform complex data into actionable insights that support financial targets and pipeline growth.

Responsibilities

• Drive measurement, reporting, and return on investment analysis for marketing efforts.
• Build and maintain reporting dashboards using data from various sources.
• Work with cross-functional leadership to build sales/marketing models supporting financial targets and accurately predict pipeline growth.
• Lead the standardization of critical metrics and develop methods for streamlining measurement gathering.
• Engage with multi-functional infrastructure collaborators and analyze sophisticated data sets to communicate key insights.
• Present and communicate insights and strategies derived from data analysis to decision-makers across the organization.
• Use Salesforce.com data to analyze marketing performance and identify opportunities for growth, testing, and optimization.
• Analyze marketing campaign performance across various channels, including trade shows, email, advertising, and webinars.
• Monitor site traffic, content efficiency, and performance against various conversion metrics using analytic tools.

Requirements

• Bachelor's degree or equivalent experience in Marketing, International Business, or Information Technology.
• Minimum of 6 years of business intelligence, data analytics, operations, or consulting-related experience, preferably in the B2B area.
• Proficiency in Tableau and Salesforce.

Nice-to-haves

• MBA in Marketing, Operations, International Business, or Information Technology.

Benefits

• Medical, dental, and vision insurance
• 401(k) plan with Cisco matching contribution
• Short and long-term disability coverage
• Basic life insurance
• Numerous wellbeing offerings
• Up to twelve paid holidays per calendar year
• One floating holiday and a day off for birthday
• Accrual of up to 20 days of Paid Time Off (PTO) each year
• Paid time away for critical or emergency issues
• Additional paid time to volunteer
• Employee Stock Purchase Program