3rd Party Delivery & Catering Sales Analyst

Ruby Tuesday - Addison, TX

Full-time - Mid Level

Addison, TX

1,001-5,000 employees

Food Services and Drinking Places

About the position

Ruby Tuesday is seeking a dynamic and results-driven Off-Premise Manager to oversee and optimize our off-premise sales strategy, including delivery platforms and catering services. This role will play a pivotal part in driving revenue growth and maximizing the efficiency of our marketing and promotional efforts across Ruby Tuesday and our 7 virtual brands, currently available on DoorDash, UberEats, GrubHub, and EZ Cater.

Responsibilities

• Own the performance of off-premise channels (third-party delivery and catering).
• Identify and implement strategies to drive revenue across Ruby Tuesday and our virtual brands.
• Manage the relationships with delivery platforms like DoorDash, UberEats, GrubHub, and EZ Cater to ensure competitive advantage, including menu optimization, promotions, and pricing strategies.
• Design and manage targeted promotions to drive incremental sales while ensuring profitability.
• Track and analyze the performance of discounts and ads, focusing on increasing sales while reducing promotional spend.
• Utilize data to develop actionable insights to improve overall marketing efficiency.
• Work closely with internal marketing and operations teams to ensure cohesive execution of all off-premise initiatives.
• Drive innovative campaigns that support Ruby Tuesday's brand promise of providing fresh, high-quality food with great value.
• Leverage analytics tools to measure the effectiveness of sales campaigns and marketing initiatives.
• Regularly report on KPIs including sales growth, customer acquisition, order frequency, and cost of customer retention.
• Drive continuous improvements through detailed insights into customer behaviors and delivery trends.
• Promote our virtual brands alongside Ruby Tuesday, ensuring consistency in messaging and quality across platforms.
• Partner with brand and creative teams to develop engaging content for social media, email, and delivery apps that drives customer loyalty.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3+ years of experience in off-premise sales, digital marketing, or e-commerce.
• Proven track record of driving revenue through third-party delivery platforms.
• Strong analytical skills and the ability to translate data into actionable marketing strategies.
• Experience working in the restaurant or hospitality industry is a plus.
• Excellent communication skills and a team-oriented mindset.

Benefits

• Paid Vacation and Paid Holidays
• Medical, Dental and Vision Benefits
• Life Insurance
• Weekly Pay
• Tuition Reimbursement
• 401(k)